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    Using Out of the Box AI Tools to Enhance Marketing Operations

    Guest: Mike Kaput, Chief Content Officer, Marketing AI Institute



    About this episode

    In this episode, Seth and Chris talk with Mike Kaput, Chief Content Officer at Marketing AI Institute, about he's used out of the box AI tools to enhance marketing operations.

    4:04 Mike's day to day & background
    11:30 Use cases & Planning
    28:02 Ethics & Bias
    36:45 Where do you start with AI in marketing?
    40:00 Differentiation vs Standardization
    43:30 Barriers to entry
    47:35 Humans in the AI loop

    Contact Mike:

    Marketing AI Institute
    MAICON 2022
    State of Marketing AI Report
    The AI Powered Enterprise

    Watch on YouTube

    Earley Information Science Team
    Earley Information Science Team
    We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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