All Posts

Episode 2 - Mike Kaput - Using AI To Enhance Marketing Ops

Using Out of the Box AI Tools to Enhance Marketing Operations

Guest: Mike Kaput, Chief Content Officer, Marketing AI Institute

 

 

About this episode

In this episode, Seth and Chris talk with Mike Kaput, Chief Content Officer at Marketing AI Institute, about he's used out of the box AI tools to enhance marketing operations.

Highlights:
4:04 Mike's day to day & background
11:30 Use cases & Planning
28:02 Ethics & Bias
36:45 Where do you start with AI in marketing?
40:00 Differentiation vs Standardization
43:30 Barriers to entry
47:35 Humans in the AI loop

Contact Mike:
Mike@pr2020.com
https://www.linkedin.com/in/mikekaput/

Links:
Marketing AI Institute
MAICON 2022
State of Marketing AI Report
The AI Powered Enterprise

Watch on YouTube

Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

[Earley AI Podcast] Episode 31: Kirk Marple

It’s All About the Data Guest: Kirk Marple

[Earley AI Podcast] Episode 30: Alex Babin

The Holy Grail of AI Guest: Alex Babin

The Critical Element of Foundational Architecture

Recently I chaired the Artificial Intelligence Accelerator Institute Conference in San Jose – in the heart of Silicon Valley.  The event has brought together industry innovators from both large and small organizations, providing a wide range of perspectives. For example, the CEO of AI and ML testing startup of Kolena, Mohamed Elgendy and Srujana Kaddevarmuth, Senior Director, Data & ML Engineering, Customer Products, Walmart Global Tech discussed productization of AI solutions and ways to increase adoption. I especially liked the idea of a model catalogue from which data scientists can retrieve data sets and machine learning models that others have built rather than starting from scratch.