All Posts

Episode 2 - Mike Kaput - Using AI To Enhance Marketing Ops

Using Out of the Box AI Tools to Enhance Marketing Operations

Guest: Mike Kaput, Chief Content Officer, Marketing AI Institute

 

 

About this episode

In this episode, Seth and Chris talk with Mike Kaput, Chief Content Officer at Marketing AI Institute, about he's used out of the box AI tools to enhance marketing operations.

Highlights:
4:04 Mike's day to day & background
11:30 Use cases & Planning
28:02 Ethics & Bias
36:45 Where do you start with AI in marketing?
40:00 Differentiation vs Standardization
43:30 Barriers to entry
47:35 Humans in the AI loop

Contact Mike:
Mike@pr2020.com
https://www.linkedin.com/in/mikekaput/

Links:
Marketing AI Institute
MAICON 2022
State of Marketing AI Report
The AI Powered Enterprise

Watch on YouTube

Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

Recent Posts

[Earley AI Podcast] Episode 34: Doug Kimball

Taking Control of your Data: How Knowledge Graphs Help to Optimize your Business Guest: Doug Kimball

Accelerating Data and Analytics Capabilities Age of Generative AI: How Governance is a Key Enabler

The underlying principles of Artificial Intelligence have been evolving over decades. Recent advances have created nothing short of a revolutionary breakthrough in information management. Generative AI is in the public consciousness and corporate applications are promising but require certain guardrails and decision-making policies and processes. While “governance“ is a term that brings to mind bureaucratic structures with little practical on-the-ground application, a correctly designed decision-making framework driven by business process/outcome measures and KPIs provides a critical component of data analytics and AI programs.

[Earley AI Podcast] Episode 33: Ben Clinch

Exploring the Power of Collaboration in Data Science Guest: Ben Clinch