Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy site merchandising drives higher average order value (AOV) with category arrangements focused on key customer segments, faster navigation and search to the most relevant products, and well-curated 'ways to shop'.
Category & Seasonal Taxonomy Design
You may know who your high-value customers are, but are your sites and mobile apps organized for how they want to shop your product assortment? Do you need a much more flexible approach to meeting changes in categories, buying patterns and seasonal collections?
Design your site merchandising more intelligently with product display taxonomies that reflect your product categories, in the language of your key segments. Provide adaptable variations for assortment by season, by channel or device (web, tablet, mobile, mobile app, kiosk, Pinterest, Facebook, etc.) and by regional market.
Navigation & Site Search
Loyal shoppers drive up to 9X Average Order Value (AOV) and up to 15X Conversion Rate per visit – if you can make it easier for them to find what they want! Getting a better handle on how to leverage your product display taxonomies for more agile navigation and product filtering drives faster click/tap-to-product, speed to cross-sell/up-sell for shoppers who browse – with higher AOVs.
Searchandizing will boost your promoted products, improve the relevance of products shown, eliminate dead ends, and land your customers in the right spot to explore your inventory – with higher conversions. Having better interaction between navigation and site search while accommodating web vs. mobile vs. in-store kiosk differences creates a priceless to seamless customer experience.
Cross-Sell & Marketing Attributes Design
Loyal, engaged shoppers are one thing, but how do you generate the highest revenue per visit (RPV) for new shoppers or habitual return shoppers? If you’re relying on aggregated recommendations of what other shoppers bought, or the hope that shoppers will figure out which products you offer go with what, you’re doomed to a 'one-&-done' visit with low average order value (AOV). And you’re losing the chance to prove why your brand offers the best set of products to match your customers’ interests. You need to take cross-sell more seriously, for higher revenues, competitive advantage and ultimately to turn one-&-done shoppers into loyal customer advocates.
From simply ensuring the consistent site placement of related accessories, services and fulfillment options, to providing a framework of marketing attributes for a curated cross-sell portfolio of related products, lifestyle and customer journey micro-assortments, EIS knows Cross-Sell.
Marketplaces & Ways to Shop
Transform your site merchandising from product-centric “Here’s-What-We-Sell" to customer-focused 'Ways to Shop'. Specialized collections based on lifestyle, project, occasion, color scheme, what’s trending, and other curated ways to shop your assortment differentiates you from anyone else. And it drives higher AOV, brand loyalty and social engagement influence.
EIS will help you analyze key customer segments to understand shopper personas and related interests, then translate that knowledge into actionable ways to shop. And we’ll work with your merchant teams to identify which products and categories match those interests. Effectively assemble targeted segment, product collections, content and advice, and you’ve got a great differentiator for site merchandising. Extend these capabilities to social commerce and response/ network/ competitive analytics feedback, and you’ll be a nimble retail hero.
For a look into how we use customer data models, product data models, content models, and knowledge architecture to create a framework for unified commerce download our whitepaper: Attribute-Driven Framework for Unified Commerce