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Optimize Search to Enhance the Digital Customer Experience

Thumbnail-Optimize-Search-whitepaperFrom an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting them to customers. This white paper provides insights on the impact of search on each stage of the digital customer journey. It examines the customer experience as it transitions from Web search to site search and provides specific recommendations to improve outcomes.

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Earley Information Science Team
Earley Information Science Team
We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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Harness the power of AI to drive competitive advantage - CCW Nashville

In this presentation Seth Earley discusses:

How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.