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The Paradox of Product Standards & Brand Differentiation: Can You Have Both?

Recorded - available as on demand webcast

Brands and retailers are faced with a dilemma: how can I comply with product attribute standards and still showcase what makes our products and assortment unique? Supply chain trading partners have an imperative to support industry standards such as GS1 GDSN and de facto standards from marketplaces like Amazon. If high quality product data and standards compliance are foundational, just how and where is differentiation possible?

Listen in as guest panelists from GS1 and both sides of the trading partner supply chain discuss the challenges and opportunities in the quest for shoppable brand differentiation.

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How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.