All Posts

The Paradox of Product Standards & Brand Differentiation: Can You Have Both?

Recorded - available as on demand webcast

Brands and retailers are faced with a dilemma: how can I comply with product attribute standards and still showcase what makes our products and assortment unique? Supply chain trading partners have an imperative to support industry standards such as GS1 GDSN and de facto standards from marketplaces like Amazon. If high quality product data and standards compliance are foundational, just how and where is differentiation possible?

Listen in as guest panelists from GS1 and both sides of the trading partner supply chain discuss the challenges and opportunities in the quest for shoppable brand differentiation.

Visit our sponsors' websites: IEEE/IT ProfessionalCMSWire.

view webcast

Recent Posts

[MAY 25] Artificial Intelligence Begins With Information Architecture

Building An AI-Powered Enterprise In the first webinar of this series we’ll establish the formula for AI success:  AI-Powered solutions are only as good as the data that fuels them. Successful AI requires a semantic data layer built on a solid enterprise information architecture. We’ll demystify this topic for executives and provide actionable advice for data strategists. When: May 25, 2022 @ 1:00PM EDT Who should attend: Executives who care about AI and the data experts who enable them. Speakers:

The Coming Tsunami of Need — Knowledge Management for Artificial Intelligence

Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the early 90s, and in some of those cycles, it has been significantly devalued. That is the online incarnation of KM. Knowledge has been passed on for centuries through written words and apprenticeships; formal teaching and training; and cultural experience and folk teachings. Knowledge management as a digital endeavor started with early collaboration tools — listserves, online discussions, communities, bulletin boards, and the like as well as their corporate “groupware” cousins such as Lotus Notes and SharePoint.