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Power of Product Data Series: Stop Hiding Product in Your Taxonomies

Recorded - available as on demand webcast

Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk drawers” that hide product from customers. In this talk, EIS discusses why “junk drawers” can be a problem in taxonomy and shows how to avoid (or at least manage) them for improved customer engagement.

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Chantal Schweizer
Chantal Schweizer
Chantal Schweizer is a taxonomy professional with over 10 years of experience in Product Information and Taxonomy. Prior to joining Earley Information Science, Chantal worked on the Product Information team at Grainger for 9 years, Schneider Electric’s PIM team for 2 years and had some previous work in PIM consulting.

Recent Posts

Designing AI Programs for Success - a 4 Part Series

Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of this wide-ranging space by software vendors and customers. Software tools can be extremely powerful, however the services, infrastructure, data quality, architecture, talent and methodologies to fully deploy in the enterprise are frequently lacking. This four-part series by Earley Information Science and Pandata will explore a number of issues that continue to afflict AI projects and reduce the likelihood of success. The sessions will provide actionable steps using proven processes to improve AI program outcomes.

The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes

The holy grail of digital transformation is the seemingly conflicting goals of high levels of customer service and pressure to reduce costs. “Digital Transformation” has become an all-encompassing term – in a piece in this column about customer data platforms, I asked whether the term has lost its meaning: The phrase “digital transformation” can mean anything and everything — tools, technology, business processes, customer experience, or artificial intelligence, and every buzzword that marketers can come up with. Definitions from analysts and vendors include IT modernization and putting services online; developing new business models; taking a “digital first” approach; and creating new business processes, and customer experiences. The overarching objective of a digital transformation program is to improve end-to-end efficiencies, remove friction from information flows, and create new value streams that differentiate a company’s offerings and strengthen the customer relationship. Having assisted large global enterprises with building the data architecture, supporting processes, and governance for multiple digital transformations, in my experience, there are two broad classes of initiatives that seem to get funding and others that miss the boat in terms of time, attention, and resources.

4 Reasons B2B Manufacturers need Strong Product Data

There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely solely on their distributors to manage their product data. We are going to look at 4 key reasons why its so important that manufacturers own their product and dedicate the time and resources to build it out.