Growth Series BLOG

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Product Data - the Great Enabler for IoT, Marketplaces, and more

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.  Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

In this session our panel of experts discuss:

  • What is enriched product data
  • Enhancing your brand position and value to customers
  • How enriched product data enables innovation
  • Preparedness for interoperability

Recent Posts

The Comprehensive Ecommerce and Marketing Guide for B2B Manufacturing and Distribution

Today, every B2B  is subject to similar expectations as top-tier B2C brands: providing customers with multiple channels in which to order, more personalized shopping experiences, and quick delivery of information are essential. The B2B brands that maintain customer-centricity will create a competitive advantage.

5 Key Product Taxonomies and How They Drive Your Business

If you Google “taxonomy” you will learn that it is the branch of science concerned with classification, especially of organisms. However, taxonomy as a system of hierarchical classification also plays a crucial role in the context of business.

5 Proven Strategies That Boost Customer Engagement

An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being customer-centric in everything they do and create.