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Product Information is the Key to Winning the Customer Experience Race

Recorded - available as on demand webcast

In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to differentiate the customer experience to drive greater loyalty.  Customer experience has been heralded as the next battlefield for digital commerce.

89% of companies expect to compete mostly on the basis of customer experience by 2016, versus only 36% five years ago (Gartner).

The ability to curate product information and merchandize products in ways that customers want to shop for them is critical for differentiation. Realizing this vision is accomplished by laying the right information management foundation and maximizing its value with the right product information management (PIM) platform.

In this informative webinar, we will cover the best practices for building a product information architecture and how to leverage it for the greatest business impact with the market-leading PIM platform. Real world examples will be use to illustrate strategies you can use to enhance the customer experience provided by your own digital commerce engine.  

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How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.