In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to differentiate the customer experience to drive greater loyalty. Customer experience has been heralded as the next battlefield for digital commerce.
89% of companies expect to compete mostly on the basis of customer experience by 2016, versus only 36% five years ago (Gartner).
The ability to curate product information and merchandize products in ways that customers want to shop for them is critical for differentiation. Realizing this vision is accomplished by laying the right information management foundation and maximizing its value with the right product information management (PIM) platform.
In this informative webinar, we will cover the best practices for building a product information architecture and how to leverage it for the greatest business impact with the market-leading PIM platform. Real world examples will be use to illustrate strategies you can use to enhance the customer experience provided by your own digital commerce engine.