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Product Information Management for Conglomerates: The Best Approach for Complex Decentralized Enterprises

Recorded - available as on demand webcast

Implementing Product Information Management (PIM) in any organization is complex. Getting consensus across lines of business around how products and services should be organized and related to one-another, getting to a single source of the truth, and getting all the data into one system of record is challenging to say the least.

But what if your goal was to implement a shared platform and product information source to share across multiple operating companies in a conglomerate? Is PIM a good target for a shared service? Are there limits to the value of having a centralized platform for PIM? Can you get different businesses, with different priorities, different processes, different products and services, and different clock-speeds to all standardize on a PIM platform and data model?

Join us as we explore how and whether shared PIM platforms, master data, and services are right for parent-subsidiary enterprises.

The audience for this month’s Roundtable are executives responsible for marketing and digital commerce in retail, manufacturing, supply and/or distribution in such industries as apparel / footwear, hi-tech, materials, aerospace, life-science and MRO.

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Recent Posts

How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.

LIVE: Getting Value From Out-Of-The-Box AI Applications

Join us for a live recording of the Earley AI Podcast on September 29, 2021 at 1:00 PM Eastern Time.

How To Choose The Best Marketing Process For Digital Transformation

Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the difference between success and failure of go-to-market activities of entire businesses.  Unfortunately, the industry is so crowded and noisy that it is difficult to distinguish significant developments from distractions.  The wide range of tools, technologies and approaches that require familiarity, fluency and expertise means that marketing directors can spend inordinate amounts of time on researching options without achieving meaningful impact.