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Test Your Product Taxonomy - When, Why, and How to Do It

Recorded - available as on demand webcast

For many companies digital sales are outpacing sales from other channels as customers do more and more shopping online. To get your piece of that pie, you need to make sure that once the customer arrives at your website you do everything you can to get them to the check out page.

A WOW experience is much more than pretty design. It needs to work for the customer so they easily get to the products they want to buy. How do you know if you have designed your navigation in the way that works best for customers?

We recommend testing to show where you can improve your taxonomy categories, labeling and hierarchical structure. In this webinar we will talk about:

  • our favorite tool for testing,
  • pitfalls to avoid,
  • and how to get taxonomy testing done right.

Join our digital commerce experts for an insider look at how EIS tests taxonomies for WOW customer experiences.

view webcast

Recent Posts

How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.

LIVE: Getting Value From Out-Of-The-Box AI Applications

Join us for a live recording of the Earley AI Podcast on September 29, 2021 at 1:00 PM Eastern Time.

How To Choose The Best Marketing Process For Digital Transformation

Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the difference between success and failure of go-to-market activities of entire businesses.  Unfortunately, the industry is so crowded and noisy that it is difficult to distinguish significant developments from distractions.  The wide range of tools, technologies and approaches that require familiarity, fluency and expertise means that marketing directors can spend inordinate amounts of time on researching options without achieving meaningful impact.