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    There's No AI Without IA

    Recorded - available as on demand webcast

    Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.

    Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.

    Join us on Thursday, December 13th @ 1:00 pm EST for ‘There’s No AI Without IA,” where Dino Eliopulos, Managing Director of Earley Information Science, will demystify AI for your B2B organization.

    You will learn:

    • How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
    • The infrastructure you’ll need to consider when planning for your AI initiative
    • How AI enables new product associations and personalized experiences to drive deeper engagement with your customers

    view webcast

    Recent Posts

    [RECORDED] Product Data: Insights for Success - How AI is Automating Product Data Programs

    Artificial Intelligence is changing the way businesses interact with their customers. From hyper-personalized experiences to chatbots built on Large Language Models, AI is driving new investment in digital experiences. That same AI and LLM can also be used to automate your product data program. From data onboarding and validation to generating descriptions and validating images, AI can help generate content faster and at a higher quality level to improve product findability, search, and conversion rates. In our second webinar in the Product Data Mastery series, we’re speaking with Madhu Konety from IceCream Labs to show exactly how AI and product data can work together for your business.

    AI’s Value for Product Data Programs

    By Dan O'Connor, Director of Product Data, Earley Information Science

    The Critical Role of Content Architecture in Generative AI

    What is Generative AI? Generative AI has caught fire in the industry – almost every tech vendor has a ChatGPT-like offering (or claims to have one). They are claiming to use the same technology – a large language model (LLM) (actually there are many Large Language Models both open source and proprietary fine-tuned for various industries and purposes) to access and organize content knowledge of the enterprise. As with previous new technologies, LLMs are getting hyped. But what is generative AI?