[RECORDED] How to Assess & Evaluate Your Marketing Technology Stack

You made investments in marketing technology in order to improve customer experience. But, are they yielding the desired results? Are customers measurably happier? Do internal processes move more smoothly? 

When marketing technologies are implemented too quickly, without regard for other systems that may be in place or considering data sources, costs go up and customer experience suffers. 

Shortcut workarounds may seem to work for awhile. But, in fact, over time these short term fixes will fall apart when pressure to advance company goals topples the delicate balance.

It is never too late to disentangle the mess and strengthen the connections in your marketing technology stack. The first step is understanding which tools are the most important in order to decide what to keep and what to discard.

In this webinar you'll learn about:

  • Mapping the customer journey
  • Identifying and prioritizing the tools that best support the customer experience
  • The steps to performing a marketing technology health check

Speakers

  • Seth Earley
    Founder & CEO, Earley Information Science
  • Dave Skrobela
    Managing Director, Earley Information Science
  • Sheryl Schultz
    Founder & President, CabinetM

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Earley Information Science Team

We're passionate about managing data, content, and organizational knowledge. For 25 years, we've supported business outcomes by making information findable, usable, and valuable.