Make it work like Amazon. That's what we're hearing from our B2B marketers. But unlike B2C sites—many of which were built “digital first"—most in B2B started off with feet firmly planted in a physical world. To compete in a digital world, B2B firms need to invest in digitizing their product information. First, you need a well-organized product taxonomy. The second major step is to be thoughtful about product attributes—the features that are used for navigation, displayed with on product landing pages, used in search filters. Finally, and this is the hardest part of the journey yet, is getting all of that data into your PIM system. 

Not easy, but worth it.


Getting from catalog business to digital powerhouse is not easy. It will cost millions of dollars, take several years, involve new people and capabilities for product data, PIM, search and ecommerce. Those are the hard facts but the outcome can be worth billions. We're experts in building out the taxonomies you'll need, cleaning and normalizing 'dirty' data, and designing the processes needed to get data from source to online catalogs. Don’t sell yourself short when planning your digital transformation.

Featured Case Studies

Global Science Company Transitions Product Catalog from Division Focused to Customer Focused

EIS reorganized the company's product catalog delivering digitization efficiency and channel publishing control, all organized by how customers want to buy.

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Industrial Manufacturer Establishes Roadmap to Digital Transformation

EIS developed a roadmap to restructure the company’s operations and platforms to support a new operating model as a services and platform provider. 

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Product Data Optimization for Enhanced Category Shopability

This industrial products distributor has embraced a market-leading digital approach for over 3,000 suppliers and 1M+ products. The company needed to simplify the shopping experience in categories with hundreds of complex attributes. 

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Product Taxonomy Design Delivers Best-in-Class eCommerce Experience for Industrial Supplies Website

EIS designed and built a product taxonomy that would enable users to easily find and buy on this MRO products supplier's online catalog of over 400,000 items.

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World Class Product Data for Products and Components Manufacturer

This manufacturer was overhauling product lifecycle management for design, build-to-order, Just-In-Time (JIT) manufacturing, while also redesigning the corporate website. See how EIS was able to help the customer establish world-class product data.

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Applied Materials Improves Knowledge Sharing and Reuse

Applied Materials needed an integrated portal where customer engineers and other employees could access product information and methodologies critical to their jobs. See how EIS helped design an information management framework and establish governance to ensure ready access to this IP.

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Effecting digital transformation for more than 100 brands
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What Our Customers Are Saying

We help our customers harness the power of data by making their information more findable, usable, and valuable. But don’t just take it from us.

“The value that Earley brought was visible from the beginning—helping us to arrive at a consensus and a path forward.”

High-Tech Manufacturer

VP Product Management

“This is awesome, you have exceeded my expectations on what I thought was possible.”

Mike Barton

President, Allstate Business Insurance

“We spent millions upgrading technology ….  Looking back, I’d get the taxonomy right from the beginning.”

$8B Scientific Equipment Maker

Chief Marketing Officer

“I can say in the short time I have known EIS they have been a perfect partner and have no doubt our partnership will even get stronger and realize phenomenal outcomes.”

Multinational Industrial Manufacturer

Senior Director, MDM

Free White Paper:

B2B: World-Class Customer Experience Requires World-Class Product Data

The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race to offer a world-class digital customer experience as a competitive advantage and a sales accelerator. The key to winning the customer experience race is product data. Your digital product data, managed in a Product Information Management (PIM) system, can be used to power product search, search refinement, and product comparison. 

Download Now

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