Make it work like Amazon. That's what we're hearing from our B2B marketers. But unlike B2C sites—many of which were built “digital first"—most in B2B started off with feet firmly planted in a physical world. To compete in a digital world, B2B firms need to invest in digitizing their product information. First, you need a well-organized product taxonomy. The second major step is to be thoughtful about product attributes—the features that are used for navigation, displayed with on product landing pages, used in search filters. Finally, and this is the hardest part of the journey yet, is getting all of that data into your PIM system.
Getting from catalog business to digital powerhouse is not easy. It will cost millions of dollars, take several years, involve new people and capabilities for product data, PIM, search and ecommerce. Those are the hard facts but the outcome can be worth billions. We're experts in building out the taxonomies you'll need, cleaning and normalizing 'dirty' data, and designing the processes needed to get data from source to online catalogs. Don’t sell yourself short when planning your digital transformation.
This manufacturer was overhauling product lifecycle management for design, build-to-order, Just-In-Time (JIT) manufacturing, while also redesigning the corporate website. See how EIS was able to help the customer establish world-class product data.
Applied Materials needed an integrated portal where customer engineers and other employees could access product information and methodologies critical to their jobs. See how EIS helped design an information management framework and establish governance to ensure ready access to this IP.
We help our customers harness the power of data by making their information more findable, usable, and valuable. But don’t just take it from us.
“The value that Earley brought was visible from the beginning—helping us to arrive at a consensus and a path forward.”
VP Product Management
“This is awesome, you have exceeded my expectations on what I thought was possible.”
President, Allstate Business Insurance
“We spent millions upgrading technology …. Looking back, I’d get the taxonomy right from the beginning.”
Chief Marketing Officer
“I can say in the short time I have known EIS they have been a perfect partner and have no doubt our partnership will even get stronger and realize phenomenal outcomes.”
Senior Director, MDM
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