Specialized collections. Curated assortments. Personalized recommendations. Targeted offers. Retailers give customers more ways to shop—and more-targeted ways to shop—than ever before. Like omnichannel commerce, omnichannel communication becomes the norm.


    It's all about context.

    Context is the difference between one-size-for-all and just-right-for-me. Bringing precisely the right content and offerings to the right customers at the right time requires systems that understand the context of each. We design product categories, create taxonomies, and optimize the way product attributes are inherited. This is what makes your content more valuable, makes your systems smarter, and allows your organization to act in unison, with greater nuance and accuracy. Managing the technology stack and making sure it benefits the business on a large scale requires processes and people. We work with you to establish sustainable governance, measure results, and make sure you have capable publishing workflows, and content-lifecycle processes.

    Featured Case Studies

    PetSmart Undergoes eCatalog Overhaul, Sees Jump in Foresee Experience Index

    PetSmart, North America’s largest specialty pet retailer,  partnered with Earley Information Science (EIS) to deploy groundbreaking merchandising and product eCatalog capabilities that revolutionize the way pet owners shop by assortment.

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    OmniChannel Selling for Fortune 50 Hardlines Retailer

    Fortune 50 retailer tackles omnichannel selling from the inside out with a new cross-enterprise taxonomy. 

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    Online Retailer Increases Conversion Rates and Customer Satisfaction after Implementing New Information Architecture

    As this online retailer's product line grew, the task of finding the desired merchandise was becoming more complex for customers. 

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    Website Usability for Online Products & Services Provider

    An online products and services provider needed to increase conversions from an improved the online customer experience. See how EIS assessed and guided changes to the website and simplified product information management for great usability and impact.

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    Data-Driven Metrics Drive Best in Class Customer Experience

    A global consumer electronics retailer needed to improve its lower 30% ecommerce site ranking. See how EIS worked with senior management and merchandisers to drive best practices for balance, structure, navigation and product presentation.

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    Effecting digital transformation for more than 100 brands
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    • Silicon Labs
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    What Our Customers Are Saying

    We're proud of the work we do and pleased to share feedback from our amazing clients.

    “The value that Earley brought was visible from the beginning—helping us to arrive at a consensus and a path forward.”

    High-Tech Manufacturer

    VP Product Management

    “This is awesome, you have exceeded my expectations on what I thought was possible.”

    Mike Barton

    President, Allstate Business Insurance

    “We spent millions upgrading technology ….  Looking back, I’d get the taxonomy right from the beginning.”

    $8B Scientific Equipment Maker

    Chief Marketing Officer

    “I can say in the short time I have known EIS they have been a perfect partner and have no doubt our partnership will even get stronger and realize phenomenal outcomes.”

    Multinational Industrial Manufacturer

    Senior Director, MDM

    Free White Paper:

    Attribute-Driven Framework for Unified Commerce

    Applying customer and journey context means serving up the right products, services or solutions with supporting data and content to meet needs on a moment-to-moment basis. Therefore, customer data models, product data models, content models, and knowledge architecture all have to follow harmonized information structures–in other words, they have to be tied together by a unified attribute model or framework in order to achieve unified commerce.

    Download Now

     

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    Email Us

    info@earley.com

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