How to Instrument KPIs throughout the Customer Journey

You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage of the customer journey?  Which ones connect to your strategic goals?

In this session Seth Earley and Allison Brown talk about how each stage of the journey can be instrumented to use feedback from course corrections to further improve the process.

You'll learn:

• Types of operational and user experience metrics and KPIs
• How to select and collect the right metric for each stage of the customer journey
• How KPIs can be used for data-driven decisions
• How to manage conflicting goals and metrics