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Digital Asset Management Jumpstart (2010)

A 4-part webinar series dedicated to optimizing Digital Asset Management processes and technologies.

Registrants will receive email notification from Earley & Associates when session recordings come available.

Building the Business Case for Digital Asset Management
January 14, 2010 - 2:00 - 3:30 EST
Seth Earley
, Joel Warwick

Deploying digital asset management systems can have a very tangible and measurable impact on the organization, saving time and money.  In this session, we'll walk through various business scenarios for acquiring and deploying DAM tools and consider approaches for measuring ROI. 

We'll define various types of asset management systems and consider focused applications such as marketing resource management and how businesses can benefit from improvements in process efficiency and asset reuse.

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Creative Workflow – MRM and DAM
January 21, 2010 - 2:00 - 3:30 EST
Ralph Windsor
, Chris Ransick
, Jeannine Bartlett

One of the challenges of implementing the MRM flavor of DAM (marketing resource management) is that creative processes are typically ad hoc in nature and people in creative roles can be resistant to having too much structure imposed on how they accomplish their work.  There is also less excitement around reusing assets versus creating them from scratch.

It is important to define situations where asset reuse makes sense and consider how searching for assets fits into the creative process. Improvement in marketing processes and asset management can yield tremendous savings and improve the ability to react to opportunities while speeding time to market if approached with realistic expectations and with certain caveats in mind.  In this session we will discuss how to map marketing and creative processes and when to insert workflow, asset reuse and structure into creative tasks.

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Practical Asset Reuse – The Role of Taxonomy and Metadata
January 28, 2010 - 2:00 - 3:30 EST
Stephanie Lemieux
, Henrik de Gyor
, Diane Burley

Digital assets present special challenges when it comes to tagging, metadata and taxonomies.  Unlike text assets, there are no clues from which to derive context - the "is-ness" and "about-ness" of the asset.

There is also the challenge of subjectivity.  An image has specific meaning to individuals based on their experience, mindset and expectations.  Different people will describe assets in different ways.

In this session, we'll show how assets can be tagged effectively with metadata defined with reuse in mind.  We'll review case study examples to illustrate how faceted search can be supported by well constructed taxonomies and how users need to be trained to tag and to retrieve images based on the taxonomy.

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The Vendor Landscape – Tools and Technologies
February 04, 2010 - 2:00 - 3:30 EST
Theresa Regli
, Karuana Gatimu

Digital Asset Management technology is fundamentally different than web content technology. The vendor landscape ranges from niche players with departmental solutions to the traditional ECM suite providers.

In this session, Theresa Regli of CMS Watch will discuss types of DAM vendors, tool selection considerations and when to look at focused departmental scope solutions versus broader enterprise perspectives. Karuana Gatimu will discuss approaches for leveraging SharePoint as an effective enterprise DAM solution.

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