All Posts

7 Tools To Help Build Sustainable Data Governance

These days, no matter what industry you operate in, your competitive advantage depends on the quality of the data that is flowing through your information systems - be it product data management, content management, digital asset management, master data management, or knowledge management systems. 

In fact, many companies are undergoing transformational initiatives because their customers are demanding it.  What is often overlooked is the fact that a digital transformation is not just new technology -- it is first and foremost a data transformation.  If your data is wrong, incomplete, and/or disconnected from other systems it won't matter what technology you install.  You need a plan for cleaning, harmonizing, and processing all the various information/data sources that will power your transformation. 

But it isn't enough to do it and call it done.  Ongoing oversight and governance are crucial to long term success.  Yet the challenge that most face when considering a governance program is that no one actually likes governance (or think they don’t). But, it is possible to build a sustainable governance program that delivers results over the long term.

To help you get started, we encourage you to check out the following resources:

From the EIS Blog:

This e-book,

  • "Data Governance & Digital Transformation," provides insights on how to develop the strategic, tactical, and advisory layers of a governance framework, and describe several governance models, as well as discussing how governance facilitates more rapid organizational change.

From our library of recorded webinars, here are the ones to watch:

If you need more information, we can help.  Contact us to learn how.

 

Seth Earley
Seth Earley
Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

Recent Posts

Use Customer and Behavior Data To Create Personalized Experiences

The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the site in the future. Personalizing offers and making well- targeted recommendations can bring customers and products together faster, and are effective ways to engage customers by creating a more positive customer experience. In order to do this, companies need to capture and use as much relevant information as possible. The more that is known about the customer, the more effectively the recommendation system works. Customers generate many signals through their online behavior, and those signals can also be used to understand their interests, purchasing patterns, and needs. Reading their digital body language accurately and creating a valid customer model is essential to anticipating and fulfilling those needs.

How to Instrument KPIs Throughout the Customer Journey

You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage of the customer journey?  Which ones connect to your strategic goals? In this session Seth Earley and Allison Brown talk about how each stage of the journey can be instrumented to use feedback from course corrections to further improve the process. You'll learn: Types of operational and user experience metrics and KPI’s How to select and collect the right metric for each stage of the customer journey How KPIs can be used for data-driven decisions How to manage conflicting goals and metrics

First Party Data - Managing and Monetizing the "Data Exhaust" From Your MarTech Stack

Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022. However, with new limitations and regulations regarding second and third-party data and tracking cookies, marketers, digital leaders and ecommerce executives have to consider their own methods of collecting and acting upon the data they gather about customers. In this webinar Seth Earley will talk with industry experts about how you need to model, collect, normalize, organize, manage, analyze, and act on customer information. The time to do so is now and we’ll discuss practical ways to move the needle on customer data, customer analytics and orchestration of the customer experience.