Growth Series BLOG

Its a Premium BLOG template and it contains Instagram Feed, Twitter Feed, Subscription Form, Blog Search, Image CTA, Topic filter and Recent Post.

All Posts

The Business Value of Metrics Driven Information Governance

Recorded - available as on demand webcast

Governance is the glue that holds various content, knowledge and data management initiatives together.  It is increasingly necessary as a component of customer experience and marketing automation and integration initiatives.  

The challenge is that governance is not an exciting topic and it is difficult to get participation and buy in at the correct levels of the organization.  How do you retain interest in these kinds of necessary programs?  The answer is to tie governance to measurement of program and project progress, success and operations.  Once governance is aligned with objectives and clearly defined measurement, the organization will focus the correct level of attention and governance will be successful. 

This webinar will cover the challenges associated with data governance and the business impact of poor data quality on digital marketing programs and knowledge management systems. Expert panel members will discuss real-world examples of data governance best practices, how to avoid the common pitfalls and how to put a framework for a successful metrics-driven governance process in place.

view webcast

Seth Earley
Seth Earley
Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

Recent Posts

Designing AI Programs for Success - a 4 Part Series

Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of this wide-ranging space by software vendors and customers. Software tools can be extremely powerful, however the services, infrastructure, data quality, architecture, talent and methodologies to fully deploy in the enterprise are frequently lacking. This four-part series by Earley Information Science and Pandata will explore a number of issues that continue to afflict AI projects and reduce the likelihood of success. The sessions will provide actionable steps using proven processes to improve AI program outcomes.

The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes

The holy grail of digital transformation is the seemingly conflicting goals of high levels of customer service and pressure to reduce costs. “Digital Transformation” has become an all-encompassing term – in a piece in this column about customer data platforms, I asked whether the term has lost its meaning: The phrase “digital transformation” can mean anything and everything — tools, technology, business processes, customer experience, or artificial intelligence, and every buzzword that marketers can come up with. Definitions from analysts and vendors include IT modernization and putting services online; developing new business models; taking a “digital first” approach; and creating new business processes, and customer experiences. The overarching objective of a digital transformation program is to improve end-to-end efficiencies, remove friction from information flows, and create new value streams that differentiate a company’s offerings and strengthen the customer relationship. Having assisted large global enterprises with building the data architecture, supporting processes, and governance for multiple digital transformations, in my experience, there are two broad classes of initiatives that seem to get funding and others that miss the boat in terms of time, attention, and resources.

4 Reasons B2B Manufacturers need Strong Product Data

There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely solely on their distributors to manage their product data. We are going to look at 4 key reasons why its so important that manufacturers own their product and dedicate the time and resources to build it out.