Why don’t we hear more stories about companies that are delivering a truly unified customer experience across channels? We don’t hear about it because very few organizations are doing it. Meanwhile, customer expectations are growing. They assume you “know them” well enough to predict what they want, when and where they want it. When you don’t deliver, their disappointment impacts brand and performance.
The reality is, while the data is there (in data warehouses or more recently data lakes), the /insights/ and connections to customer facing applications are not.
The Customer Data Platform (CDP) Institute states the challenge succinctly: "A unified customer experience is impossible without unified customer data.” The solution may come from a new approach – The Customer Data Platform (CDP) – that focuses on, and integrates data for specific marketing uses.
Join us for this special-edition Earley Executive Roundtable, as we hear from experts and early adopters about the benefits and opportunities that a CDP approach can offer. In this session our panelists will share:
- Stories about pioneering companies who have put marketing in control of the data unification project using a CDP.
- The methods for applying specialized technologies and pre-built processes that are tailored to meet marketing data needs.
- How CDPs enable a faster, more efficient means of integrating customer data than general-purpose technologies.
- Re-thinking unified customer data challenges – no longer as a data base project, but instead, as a data and system integration solution.