Episode 3 - Massood Zarrabian - Advancements in Enterprise Search

Bringing a Google-like Search Experience to the Enterprise

Guest: Massood Zarrabian, CEO, BA Insight



In this episode, Seth and Chris talk with Massood Zarrabian, CEO at BA Insight about how enterprise search is evolving - getting better (bringing greater value) and costing less.

Congratulations to BA Insight on receiving the KMWorld 2021 Readers' Choice Award - Best Enterprise Search!

1:15 Massood's road from a Civil Engineering degree from MIT to BA Insight.
5:00 Massood's philosophy on growing teams and companies - and how theater has influenced him
8:25 Can enterprise search be like Google?
13:30 Unstructured vs structured data
17:45 The maturing of enterprise search
26:00 The last mile in enterprise search
32:00 Building, maintaining, training your Index
39:00 Bots and users don't care where the content lives
42:30 Role of an information reference architecture
49:00 Role of automation for tagging
52:30 The future of enterprise search

Contact Massood:


BA Insight website
The AI Powered Enterprise

Thanks to our sponsors:
Earley Information Science
Marketing AI Institute


Earley Information Science Team

We're passionate about managing data, content, and organizational knowledge. For 25 years, we've supported business outcomes by making information findable, usable, and valuable.