Episode 4 - Adam Sutherland - AI and ML in Media and Entertainment

AI & Machine Learning in Media & Entertainment

Guest: Adam Sutherland, WW BD Lead - Data Science and Analytics for Media & Entertainment at Amazon Web Services (AWS)



In this episode, Seth and Chris talk with Adam Sutherland about AI and machine learning in media and content.

2:20 Adam talks his journey from Asian studies to Amazon.
12:00 A day in Adam's life and cool problems customers are solving
17:30 Why we still can't find what we want on streaming services
21:00 Biggest barrier to entry to AI enhanced solutions
24:00 Best practices for tagging media assets
25:00 When developing a bespoke model is the right decision
28:30 AI isn't perfect but sometimes that's fine
30:00 Personalization and recommendation engines
34:30 Data lakes plus content metadata
37:00 Emerging trends and techniques (really cool AI stuff in media)
42:45 Predictions for the future

Contact Adam:

Thanks to our sponsors:
Earley Information Science
Marketing AI Institute

Earley Information Science Team

We're passionate about managing data, content, and organizational knowledge. For 25 years, we've supported business outcomes by making information findable, usable, and valuable.