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    Episode 4 - Adam Sutherland - AI and ML in Media and Entertainment

    AI & Machine Learning in Media & Entertainment

    Guest: Adam Sutherland, WW BD Lead - Data Science and Analytics for Media & Entertainment at Amazon Web Services (AWS)

     

     

    In this episode, Seth and Chris talk with Adam Sutherland about AI and machine learning in media and content.

    Highlights:
    2:20 Adam talks his journey from Asian studies to Amazon.
    12:00 A day in Adam's life and cool problems customers are solving
    17:30 Why we still can't find what we want on streaming services
    21:00 Biggest barrier to entry to AI enhanced solutions
    24:00 Best practices for tagging media assets
    25:00 When developing a bespoke model is the right decision
    28:30 AI isn't perfect but sometimes that's fine
    30:00 Personalization and recommendation engines
    34:30 Data lakes plus content metadata
    37:00 Emerging trends and techniques (really cool AI stuff in media)
    42:45 Predictions for the future

    Contact Adam:
    https://www.linkedin.com/in/adamrsutherland/

    Thanks to our sponsors:
    Earley Information Science
    CMSWire
    Marketing AI Institute

    Earley Information Science Team
    Earley Information Science Team
    We're passionate about enterprise data and love discussing industry knowledge, best practices, and insights. We look forward to hearing from you! Comment below to join the conversation.

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