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    Recorded - available as on demand webcast

    Visual search – the ability to search your product catalog and supply chain based on a photo taken with a smartphone - is an emerging technology worth watching. It has the potential to radically improve the customer experience by providing more intuitive search options for a global audience (a picture speaks a 1000 words). Which in turn improves conversions and cart values.

    Top retail brands are already incorporating this technology into their ecommerce processes. And, where B2C goes, B2B will follow as more people demand the option. And, they will - according to Pinterest, 600 million users use the platform’s visual search tool “Lens” each month. 

    In this webinar, we dive into how visual search works, how you can use it to differentiate your business from competitors, and what you need in place to implement it. We will cover:

    • The nature of visual search
    • How machine learning algorithms are trained to recognize visual patterns
    • Various strategies for approaching visual search
    • How to align product data models with visual search
    • Ways of evaluating visual search technologies
    • Assessing your data and content readiness to leverage visual search

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    Seth Earley
    Seth Earley
    Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

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    [RECORDED] Product Data Mastery - Reducing Returns to Increase Margin Through Better Product Data

    Improving product data quality will inevitably increase your sales. However, there are other benefits (beyond improved revenue) from investing in product data to sustain your margins while lowering costs. One poorly understood benefit of having complete, accurate, consistent product data is the reduction in costs of product returns. Managing logistics and resources needed to process returns, as well as the reduction in margins based on the costs of re-packaging or disposing of returned products, are getting more attention and analysis than in previous years. This is a B2C and a B2B issue, and keeping more of your already-sold product in your customer’s hands will lower costs and increase margins at a fraction of the cost of building new market share. This webinar will discuss how EIS can assist in all aspects of product data including increasing revenue and reducing the costs of returns. We will discuss how to frame the data problems and solutions tied to product returns, and ways to implement scalable and durable changes to improve margins and increase revenue.