All Posts

How Ontologies Drive Digital Transformation

Recorded - available as on demand webcast

Ontologies are getting more attention these days as a mechanism to support content, customer experience, product information, knowledge, analytics and AI programs of all types.  They are also integral to conversational AI applications.  Kurt Cagle makes this point in a Forbes Articles, "Why 'Ontology' Will Be A Big Word In Your Company's Future."

But what are ontologies and how do they differ from things like Master Data, taxonomies and information architecture?  How are the developed and applied in a practical, tangible way?  Things that were considered academic just a few years ago are quickly making their way into mainstream enterprise technology projects and ontologies are moving from an academic abstraction to a key component of digital transformation. 

In this session, Seth Earley, author of The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster and More Profitable explains how ontologies:

  • Can speed the time to value of technology programs
  • Improve information flows across the enterprise and act as a “knowledge scaffolding” that becomes a corporate asset of increasing value over time. 
  • Are the missing piece in many digital programs and can mean the difference between success and failure for many enterprise initiatives.

Join us for practical approaches and case examples of ontologies in action. 

view webcast

Seth Earley
Seth Earley
Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

Recent Posts

Use Customer and Behavior Data To Create Personalized Experiences

The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the site in the future. Personalizing offers and making well- targeted recommendations can bring customers and products together faster, and are effective ways to engage customers by creating a more positive customer experience. In order to do this, companies need to capture and use as much relevant information as possible. The more that is known about the customer, the more effectively the recommendation system works. Customers generate many signals through their online behavior, and those signals can also be used to understand their interests, purchasing patterns, and needs. Reading their digital body language accurately and creating a valid customer model is essential to anticipating and fulfilling those needs.

How to Instrument KPIs Throughout the Customer Journey

You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage of the customer journey?  Which ones connect to your strategic goals? In this session Seth Earley and Allison Brown talk about how each stage of the journey can be instrumented to use feedback from course corrections to further improve the process. You'll learn: Types of operational and user experience metrics and KPI’s How to select and collect the right metric for each stage of the customer journey How KPIs can be used for data-driven decisions How to manage conflicting goals and metrics

First Party Data - Managing and Monetizing the "Data Exhaust" From Your MarTech Stack

Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022. However, with new limitations and regulations regarding second and third-party data and tracking cookies, marketers, digital leaders and ecommerce executives have to consider their own methods of collecting and acting upon the data they gather about customers. In this webinar Seth Earley will talk with industry experts about how you need to model, collect, normalize, organize, manage, analyze, and act on customer information. The time to do so is now and we’ll discuss practical ways to move the needle on customer data, customer analytics and orchestration of the customer experience.