All Posts

    Navigating the Marketing Technology Landscape

    Recorded - available as on demand webcast

    What’s in your marketing technology stack? How will you choose from 2,000 or so vendors as you build and evolve your digital marketing technology strategy? How can you be sure you are getting full value from the platforms you have in place today? Our panel of industry experts will tackle these questions and demystify a complex marketing technology landscape during this executive roundtable discussion.

    view webcast 

    Seth Earley
    Seth Earley
    Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

    Recent Posts

    [RECORDED] Product Data: Insights for Success - How AI is Automating Product Data Programs

    Artificial Intelligence is changing the way businesses interact with their customers. From hyper-personalized experiences to chatbots built on Large Language Models, AI is driving new investment in digital experiences. That same AI and LLM can also be used to automate your product data program. From data onboarding and validation to generating descriptions and validating images, AI can help generate content faster and at a higher quality level to improve product findability, search, and conversion rates. In our second webinar in the Product Data Mastery series, we’re speaking with Madhu Konety from IceCream Labs to show exactly how AI and product data can work together for your business.

    AI’s Value for Product Data Programs

    By Dan O'Connor, Director of Product Data, Earley Information Science

    The Critical Role of Content Architecture in Generative AI

    What is Generative AI? Generative AI has caught fire in the industry – almost every tech vendor has a ChatGPT-like offering (or claims to have one). They are claiming to use the same technology – a large language model (LLM) (actually there are many Large Language Models both open source and proprietary fine-tuned for various industries and purposes) to access and organize content knowledge of the enterprise. As with previous new technologies, LLMs are getting hyped. But what is generative AI?