Recorded - available as on demand webcast

They follow process, document their work in the CRM, never ask for raises and don’t complain.  The age of the virtual sales assistant is here.  Learn how AI driven automated sales outreach is different from automated email campaigns and how these tools augment traditional sales processes rather than replace them.

Bots and virtual sales assistants are part of a continuum of customer experience technologies and have a place in integrated digital marketing programs - from natural language driven e commerce applications to knowledge base driven expert advisors.  Our panel will discuss the experiences of organizations deploying these tools and explore the strengths and limitations of this type of approach.

In this session, attendees will gain an understanding of:

• The various classes of AI driven sales bots and interfaces
• Use cases for various types of tool
• What organizations need to have in place to be successful
• Ways to address the cultural impact of bots on the salesforce