All Posts

Site Search: The Battle for Relevance

Recorded - available as on demand webcast

Your site is under constant scrutiny by Google, and much of your content strategy is geared towards optimizing for SEO. But what about the search engine on your site itself? 

Your site search is a powerful tool to expose your content and products to your customers and users. New technologies are making site search even more powerful. And many of the investments you make to improve your site’s search engine can also benefit your page rankings. But site search can be over-engineered, and the proliferation of metadata can clog up site search results, and drive users offsite to the public search engines, where you can lose them. Join us and our panel of experts as we explore how to make the best choices and structure site search for success.

Visit our sponsors' websites: IEEE/IT ProfessionalCMSWire.

view webcast

Seth Earley
Seth Earley
Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

Recent Posts

[Earley AI Podcast] Episode 31: Kirk Marple

It’s All About the Data Guest: Kirk Marple

[Earley AI Podcast] Episode 30: Alex Babin

The Holy Grail of AI Guest: Alex Babin

The Critical Element of Foundational Architecture

Recently I chaired the Artificial Intelligence Accelerator Institute Conference in San Jose – in the heart of Silicon Valley.  The event has brought together industry innovators from both large and small organizations, providing a wide range of perspectives. For example, the CEO of AI and ML testing startup of Kolena, Mohamed Elgendy and Srujana Kaddevarmuth, Senior Director, Data & ML Engineering, Customer Products, Walmart Global Tech discussed productization of AI solutions and ways to increase adoption. I especially liked the idea of a model catalogue from which data scientists can retrieve data sets and machine learning models that others have built rather than starting from scratch.