Your site is under constant scrutiny by Google, and much of your content strategy is geared towards optimizing for SEO. But what about the search engine on your site itself?
Your site search is a powerful tool to expose your content and products to your customers and users. New technologies are making site search even more powerful. And many of the investments you make to improve your site’s search engine can also benefit your page rankings. But site search can be over-engineered, and the proliferation of metadata can clog up site search results, and drive users offsite to the public search engines, where you can lose them. Join us and our panel of experts as we explore how to make the best choices and structure site search for success.