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Site Search: The Battle for Relevance

Recorded - available as on demand webcast

Your site is under constant scrutiny by Google, and much of your content strategy is geared towards optimizing for SEO. But what about the search engine on your site itself? 

Your site search is a powerful tool to expose your content and products to your customers and users. New technologies are making site search even more powerful. And many of the investments you make to improve your site’s search engine can also benefit your page rankings. But site search can be over-engineered, and the proliferation of metadata can clog up site search results, and drive users offsite to the public search engines, where you can lose them. Join us and our panel of experts as we explore how to make the best choices and structure site search for success.

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Seth Earley
Seth Earley
Seth Earley is the Founder & CEO of Earley Information Science and the author of the award winning book The AI-Powered Enterprise: Harness the Power of Ontologies to Make Your Business Smarter, Faster, and More Profitable. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. He has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance.

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How to Design Omni-Channel IVAs That Humans Love To Use

During our webinar, "Omni-channel Virtual Assistants - The Next Frontier in Voice and Text for Customer Service guest speaker Chris Featherstone, who leads business development for AI and speech recognition services at Amazon Web Services (AWS) and Seth Earley, CEO of Earley Information Systems (EIS) discussed ways to design omni-channel virtual assistants to optimize their use across voice and text. When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can access enterprise knowledge efficiently, saving time and money. The key to success is to structure the underlying information so it can be retrieved and used by any channel, including humans, to deliver the responses that customers need. Here's a recap of the conversation.