Customers use multiple channels.
But your customer data
is not structured that way.
Improving customer experience means you have to understand your customers. We integrate a deep understanding of the customer into your operational and digital environments, driving a more personalized and customer-centric experience.
True market disruptors are designing highly personalized, event-driven customer journeys. This requires that you design your product information architecture to act on key insights from contextual personalization, social interactions and customer analytics.
To stay competitive, you must ensure that timely product and service information is presented to the right customer in the right channel. Building on customer personas, lifecycles and marketing context signals, you can establish an event attribute framework that identifies when a given targeted event matches a likely product or service offer.
Today’s eRetail and eCatalog leaders can define and leverage customer behavior to make ‘next-right-product’, assortment and package optimization, and other custom recommendations and decisions based on where customers are in their buying journey and lifecycle. Don’t miss opportunities to re-engage for that next likely sale, or the next connection that can lead to growth.
We can help lay the foundation for the next generation of real time customer engagement and help explore new avenues to innovation, to uncover the hard data that delivers results.