Product information can have a limitless number of multi-dimensional attributes that help customers find, compare, and make purchase decisions about products. Enriching and streamlining the way product information is presented across marketing and sales channels leads to faster sales, higher conversion rates, and increased order values.
How EIS Can Help
At EIS, we specialize in helping our clients unlock the full potential of their omnichannel merchandising initiatives through the effective use of product information. Essential to operating a successful Product Information Management (PIM) system is a thorough omnichannel taxonomy and attribute design. EIS is a recognized industry expert in building large-scale and highly contextualized taxonomies for PIM systems. We build product information architectures that serve as solid foundations for PIM systems that drive higher customer engagement and product sales.
And PIM doesn’t operate in a vacuum. To truly leverage product information for an immersive and enhanced customer experience, it must be harmonized with customer data and digital content as well.
Following a proven formula, we assess the current state of your enterprise content initiatives and build on them. Our service offerings are structured in 3 progressive phases to align with, and accelerate, your digital transformation journey.
We are information architects for the digital age
Learn how our client engagement model can accelerate your digital transformation journey with the design and deployment innovative technology solutions that deliver maximum and sustained business impact.
The world-class product information architecture deserves the right PIM system.
EIS can manage the PIM selection process with a methodology that includes the most important selection criteria.
After a PIM system is chosen, we know how to deploy the system by implementing the taxonomy and attribute designs and scaling the system to a fully operational status.
Another important customer-facing asset that benefits from the right product information architecture is a product catalog. When customers are browsing your product catalog, they expect to see relevant product recommendations based on their shopping profile, not just the most popular items.
At EIS, we know how to optimize your product catalog to present a customer-focused digital experience. We can help to streamline the on-boarding process with global content reuse and faster time-to-market.
Ecommerce site performance is directly proportional to the quality of your product data. In a short 30 minute guided session we can work with your team to assess the readiness of your product data to fulfill the promise of your site.
After the assessment is complete you'll know your organization’s product data strengths and weaknesses as well have a game plan for next steps on industry-leading product data management practices.