An organization with a customer-centric, data-driven culture is a good start, but winning the personalization war means conquering three critical success factors.
Designing a sophisticated customer experience strategy
Effectively leveraging information and technology
Successfully delivering high-impact business outcomes
These success factors are dynamic and require very specific forms of knowledge and expertise. They must continuously be revisited, refreshed, and optimized to stay ahead of the game.
That’s where we come in. EIS brings a proven methodology and deep customer experience to help you elevate your strategy, deploy the right technologies, and continuously improve their impact on revenue and profitability. We are information architects with a business acumen.
Our message is simple: The greater the preparation for competing as a digital business, the higher the level of success. In our world, that means organizing comprehensive taxonomies and understanding the contextual relationships between all attributes of customer and product data. It means transforming that understanding into ontologies and knowledge graphs that power ecommerce engines. And it means deploying and optimizing the technology platforms that deliver personalized shopping experiences.
Following a proven formula, we assess the current state of your enterprise content initiatives and build on them. Our service offerings are structured in 3 progressive phases to align with, and accelerate, your digital transformation journey.
We are information architects for the digital age
Learn how our client engagement model can accelerate your digital transformation journey with the design and deployment innovative technology solutions that deliver maximum and sustained business impact.
A customer experience strategy is a game plan for successful personalization. It captures the sum of your customer’s experience with your brand and defines the approach you’ll take to optimize the customer journey throughout the lifecycle of product awareness, discovery, selection, purchase, and advocacy. EIS will guide you through the development of a comprehensive, focused, and actionable customer experience strategy to serve as a blueprint for personalization and a roadmap for unified commerce.
We’ll will work with your team to identify and document buyer interaction and engagement with your digital assets and product information across all channels. We’ll determine ways your information systems can be fully leveraged to deliver a more personalized shopping experience. If appropriate, we’ll conduct a technology audit and guide you through the selection process for a Customer Data Platform (CDP) leading to a fully unified commerce environment.
According to the Customer Data Platform Institute: "A unified customer experience is impossible without unified customer data.” This points to the need for a well-defined information architecture to organize, classify, and contextualize all sources of customer data into a single centralized customer database. This unified database contains the customer’s touch points and interactions with your products and services. Then it’s used to formulate personalized marketing campaigns for an unlimited variety of use cases.
Designing information architectures is the core of what we do. It’s a critical first step and an essential foundation for successful CDO deployment. We’ll apply our proven methodology to design comprehensive taxonomies, ontologies, and knowledge graphs that define the structure and relationships between your customer and product data. Then we’ll implement and operationalize the CDP based on this architectural foundation.
Once operational, the CDP collects data about your customer’s identity, demographics, digital behaviors, product preferences, order history, brand sentiment and more. A CDP is an excellent source of first party data, which is data provided directly by your customers using a variety of tracking tools. EIS can help mine and leverage this data for predictive analytics and personalization. This creates a more data-driven approach for personalizing content delivery, product recommendations, and marketing campaigns. In short, we’ll take your customer-centric, data-driven culture to the next level of performance.