Insurance and Content Management (2009)

Optimizing Insurance Business Processes through Effective Content Management

Like many industries, insurance is under relentless pressure to reduce costs, manage risks, and improve efficiencies. This is an industry that runs on data, and over the past several years content processes have evolved dramatically with robust advances in the collaboration and content management technology landscape. In this four-part series, content management and industry experts address how to take advantage of new developments in ECM technology to better support sales and marketing, underwriting, claims management, and customer service operations.

The series features several case studies on innovative uses of social media and SharePoint, enterprise taxonomy development, and explores legal issues around e-discovery, adopting emerging technologies, outsourcing, and records management. Regardless of your industry, these sessions will help decision-makers and technical audiences alike identify best practices and trends to leverage in all aspects of the business lifecycle.

Key takeaways include:

• Practical applications of social media and legal issues to consider when breaking into this sensitive area
• Where the industry stands with regard to adoption of metadata standards and taxonomy practices, and where transformation is needed
• Innovative uses of knowledge management and collaboration platforms to support underwriting, claims management, and customer service operations
• Building a business case for implementing records management and e-discovery programs, including best practices for mitigating costs and successful execution