Insurance and Content Management (2009)
Optimizing Insurance Business Processes through Effective Content Management
Like many industries, insurance is under relentless pressure to reduce costs, manage risks, and improve efficiencies. This is an industry that runs on data, and over the past several years content processes have evolved dramatically with robust advances in the collaboration and content management technology landscape. In this four-part series, content management and industry experts address how to take advantage of new developments in ECM technology to better support sales and marketing, underwriting, claims management, and customer service operations.
The series features several case studies on innovative uses of social media and SharePoint, enterprise taxonomy development, and explores legal issues around e-discovery, adopting emerging technologies, outsourcing, and records management. Regardless of your industry, these sessions will help decision-makers and technical audiences alike identify best practices and trends to leverage in all aspects of the business lifecycle.
Key takeaways include:
- Practical applications of social media and legal issues to consider when breaking into this sensitive area
- Where the industry stands with regard to adoption of metadata standards and taxonomy practices, and where transformation is needed
- Innovative uses of knowledge management and collaboration platforms to support underwriting, claims management, and customer service operations
- Building a business case for implementing records management and e-discovery programs, including best practices for mitigating costs and successful execution
Attendees Say
"A compelling message for business audiences that struggle to effectively incorporate social media in their communications strategy."
-- Alex Hodges, Insurance Services Network
"Speakers are experienced and results-oriented practitioners, discussing solutions for managing information and making self-serve access easy, complete and powerful."
-- Ken Vaughn, Westat
"Balanced commentary, not biased toward a particular vendor or service."
-- Laura Cheadle, Insurance Corporation of British Columbia
"Information from implementers, not marketers, makes it very valuable, and topics were covered at the right depth."
-- Susan Hensley, Wells Fargo
"The information shared was relevant and useful, presenters have extensive knowledge in these subjects."
-- Gail Gammel, Glenview State Bank
"Very real, concrete and practical information, not just theory-based in stating tough questions with no answers."
-- Information Architect, Life Insurance Carrier


