Taxonomy for Social Software

The advent of social media has organizations rushing to embrace this exciting area. However, without an effective taxonomy in place to control emerging changes in content deployment, implementation can be difficult to manage.

Mike Axelrod of Pictometry will discuss Dimensions of Social Media in the Enterprise. The advent of social media has organizations rushing to embrace this exciting area, and Mike will present three key dimensions to consider when implementing social media tools across the enterprise.

Chris Thorne of the BBC will continue with a discussion on how the BBC is rebuilding its site to prepare for multi-platform experiences. What are the steps you can take to prepare your company and clients for the future of the web? How can you change your taxonomy and retain and improve your hard-won ‘google juice’? He will present techniques for persistent URL design and Search Engine Optimization that can be used now, and will prepare your sites for the future.