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B2B Next

Workshop Title: Differentiating Your Digital Business with World-Class Product Rulebooks

Speaker: Jason Hein, Director, Delivery Services, Earley Information Science

Are your customers frustrated with your digital experience because they can't find the products they want to buy? Are you tired of hearing, “If Amazon can do it, why can't we?"

Takeaways:  In the rush to launch digital, many companies invest in technology, process, and people without considering how each investment supports the products they sell. This results in poor discovery, confusing product pages, low sales, and disappointed customers. In this workshop, we'll discuss how to build a master rulebook for product information, i.e., a “productpaedia.” You’ll walk away with a product information readiness scorecard and a roadmap for how to build (and use) your productpaedia to differentiate your digital experience for customers.