[Earley AI Podcast] Episode 60: John Lenker

Earley AI Podcast - Episode #60 Optimizing Search and Security: Insights from John Lenker on AI and Data Governance Guest: John Lenker In th...

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 [Earley AI Podcast] Episode 60: John Lenker

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[Earley AI Podcast] Episode 60: John Lenker

Earley AI Podcast - Episode #60 Optimizing Search and Security: Insights from John Lenker on AI and Data Governance Guest: John Lenker In th...

The Impact of Generative AI on Traditional Search Engines: A Deep Dive Into OpenAI’s SearchGPT

Explore the evolution of traditional search engines as generative AI reshapes how information is retrieved and presented. This article dives...

[Earley AI Podcast] Episode 59: Ron Green

Earley AI Podcast - Episode #59 Exploring AI Limitations and Future Potential with Ron Green Guest: Ron Green In this episode of the Earley ...

[RECORDED] Generative Engine Optimization (GEO): Revolutionizing SEO for the Future

The third session in a seven-part series hosted by Seth Earley, brought together experts Patrick Hoeffel, managing partner of a search and A...

[Earley AI Podcast] Episode 58: Sahitya Senapathy

The Earley AI Podcast with Seth Earley - Episode #58 AI-Driven Manufacturing: Sahitya Senapathy Talks Data, Analytics and Technology Trends ...

[Earley AI Podcast] Episode 57: Camden Swita

The Earley AI Podcast with Seth Earley - Episode #57 Understanding AI and Data Readiness with Camden Swita Guest: Camden Swita In this episo...

What Executives Need to Know About Knowledge Management, Large Language Models and Generative AI

As organizations cautiously explore Generative AI, particularly LLM-powered tools like ChatGPT, many are balancing the potential benefits wi...

[Earley AI Podcast] Episode 56: David Marra

The Earley AI Podcast with Seth Earley - Episode #56 David Marra on AI's Impact on Financial Services and Investment Strategies Guest: David...

[RECORDED] Product and eCommerce Search

This webinar explores how generative AI is revolutionizing e-commerce by improving user experiences with conversational search, faster respo...

[Earley AI Podcast] Episode 55: Yuri Dvoinos

The Earley AI Podcast with Seth Earley - Episode #55 Staying Secure in a Digital Age: Yuri Dvoinos Discusses Data Privacy Guest: Yuri Dvoino...

Meaning to Data: Knowledge Graphs, Vector Databases, and Ontologies

There is No Free Lunch – The Perennial Problem of Information Curation Over the past few decades, organizations have been struggling with ca...

[RECORDED] The Impact of Generative AI on Traditional Search Engines: A Deep Dive into OpenAI’s Search GPT

This webinar explores the impact of generative AI, focusing on OpenAI's Search GPT, on traditional search engines. We examine the technologi...

Myth vs Reality in Artificial Intelligence

I was invited to write an article for TeleTech's quarterly publication Customer Strategist called "Five Myths about Artificial Intelligence"...

[Earley AI Podcast] Episode 54: Tobias Zwingmann

The Earley AI Podcast with Seth Earley - Episode #54 Demystifying AI for Business Leaders: Insights from Tobias Zwingmann Guest: Tobias Zwin...

Digital Transformation, Corporate Data and Gen AI: LLMs and the Challenge of Retrieval

A major goal of any digital transformation is to digitize or improve digitized processes to speed information flows. Gen AI has the potentia...

Ignore AI Fearmongering and Start by Improving Data Quality

Organizations should use LLMs and Gen AI to fix their data for AI-powered transformation. This is how. I recently attended a webinar deliver...

[RECORDED] Agent Based LLM Applications: Separating the Hype from Practical Applications

There is significant excitement about Large Language Models, but the hype continues to outpace the reality. The latest entry into the AI lex...

[Earley AI Podcast] Episode 53: Bartek Roszak

The Earley AI Podcast with Seth Earley - Episode #53- Insights into Data Science and AI Validation from Expert Bartek Roszak Guest: Bartek R...

[Earley AI Podcast] Episode 52: Nick Usborne

The Earley AI Podcast with Seth Earley - Episode #52- Human Touch in AI: Nick Usborne on Emotional Intelligence in Marketing Guest: Nick Usb...

[Earley AI Podcast] Episode 51: Jason Radisson

The Earley AI Podcast with Seth Earley - Episode #51- Transforming the Workplace: Insights from Jason Radisson on AI and Gig Economy Guest: ...

[Earley AI Podcast] Episode 50: Daniel Cohen-Dumani

Unstructured Data, AI, and Enterprise Architecture Insights with Daniel Cohen-Dumani - The Earley AI Podcast with Seth Earley - Episode #50 ...

[Earley AI Podcast] Episode 49: Alex Gurbych

AI's Transformative Power and Its Limitations with Alex Gurbych - The Earley AI Podcast with Seth Earley - Episode #049 Guest: Alex Gurbych ...

Unlocking Gen AI’s Potential by Strengthening Data and Organizational Readiness

In this report published in Harvard Business Review Analytic Services, the full spectrum of AI readiness is covered. Through interviews with...

[RECORDED] Knowledge and Prompt Engineering Part 2: Focus on Prompt Design Approaches

In our last session on knowledge and prompt engineering, we focused more on the knowledge design side. In this follow-up session, we will ex...

[Earley AI Podcast] Episode 48: Bob Levy

The Power of Visualization in AI: From Compliance to Finance with Bob Levy - The Earley AI Podcast with Seth Earley - Episode #048 Guest: Bo...

[Earley AI Podcast] Episode 47: Moritz Müller

Moritz Müller on Structuring Content for Enhanced Language Model Capabilities - The Earley AI Podcast with Seth Earley - Episode #047 Guest:...

BioIT World - How to Get the Best of Commercial and Open-Source Large Language Models While Protecting Corporate IP - Workshop Notes Processed by LLM

My colleague Chesley Chen assisted with note taking at the workshop we delivered at BioIT World and used ChatGPT to summarize. Here is the r...

Use Knowledge Graphs to Improve Experiences Throughout the Customer Journey

AI projects are increasingly running into a brick wall when it comes to getting meaningful, measurable results. The best way to measure impa...

[RECORDED] Advancing AI in the Enterprise Part 1: Strategic Integration of Knowledge Engineering

In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of...

[Earley AI Podcast] Episode 46: Erdem Özcan

Erdem Özcan on the Future of Neurosymbolic AI - The Earley AI Podcast with Seth Earley - Episode #046 Guest: Erdem Özcan Erdem Özcan is an e...

[Earley AI Podcast] Episode 45: Lief Erickson

Lief Erickson Navigates the Complexities of Content Architecture with AI - The Earley AI Podcast with Seth Earley - Episode #044 Guest: Lief...

[Earley AI Podcast] Episode 44: Manish Sharma

Accelerating AI Adoption: How Manish Sharma Sees Information Architecture Evolving - The Earley AI Podcast with Seth Earley - Episode #044 G...

[Earley AI Podcast] Episode 43: Thomas Blumer

Thomas Blumer on The Role of AI in Business Decision-Making and Governance - The Earley AI Podcast with Seth Earley - Episode #043 Guest: Th...

The Critical Role of Enterprise Data in Generative AI

A huge number of Gen AI-based tools and applications have flooded the market. Some of these applications are clever and creative but they ar...

[Earley AI Podcast] Episode 42: Trent Fitz

Trent Fitz on Mastering AI and Data Architecture in IT Organizations - The Earley AI Podcast with Seth Earley - Episode #042 Guest: Ian Hook...

[RECORDED] Information Governance in the Age of AI

Many Organizations are struggling with the best way to govern and manage the use of Generative AI in the enterprise. There are many dimensio...

[Earley AI Podcast] Episode 41: Ian Hook

Ian Hook on Advancing Operational Excellence with AI and Knowledge Management - The Earley AI Podcast with Seth Earley - Episode #041 Guest:...

[Earley AI Podcast] Episode 40: Marc Pickren

Search Optimization, Competitive Advantage, and Balancing Privacy in an AI-Powered Future - Marc Pickren - The Earley AI Podcast with Seth E...

[RECORDED] Product Data Mastery - Reducing Returns to Increase Margin Through Better Product Data

Improving product data quality will inevitably increase your sales. However, there are other benefits (beyond improved revenue) from investi...

[Earley AI Podcast] Episode 39: Kristina Francis

AI Disruption and Job Replacement, Wealth Gap, and Economic Inequality - Kristina Francis - The Earley AI Podcast with Seth Earley and Chris...

[Earley AI Podcast] Episode 38: Alexander Schober

Revolutionizing Data Pipelines, Unifying Metadata, Knowledge Graphs, and Generative AI - Alexander Shober - The Earley AI Podcast with Seth ...

Understanding Product Taxonomy vs. Website Navigation

For small businesses with limited product assortments and small budgets, maintaining two hierarchies for their products can be cost-prohibit...

Unlocking the Potential of Generative AI: Benefits, Risks, and Best Practices for Businesses

Are you considering trying out one of the many new generative AI tools? The potential rewards are compelling, but it's essential to understa...

Five Myths About Artificial Intelligence

Know your science fact from science fiction. Artificial Intelligence (AI) is all the rage—from self-driving cars and Siri personal assistant...

What Executives Need to Know about Retrieval Augmented Generation

Topic: Generative AI This article originally appeared in KMWorld. Organizations are taking a cautious approach to Generative AI – the Large ...

[Earley AI Podcast] Episode 37: Rachad Najjar

Enterprise A.I. Strategy, Knowledge Management and more - Rachad Najjar - The Earley AI Podcast with Seth Earley - Episode #037 Guest: Racha...

[RECORDED] Product Data: Insights for Success - How AI is Automating Product Data Programs

Artificial Intelligence is changing the way businesses interact with their customers. From hyper-personalized experiences to chatbots built ...

AI’s Value for Product Data Programs

By Dan O'Connor, Director of Product Data, Earley Information Science AI is all the talk of every business trying to find new ways to engage...

The Critical Role of Content Architecture in Generative AI

Topic: Generative AI This article was featured in the Association for Intelligent Information Management (AIIM). What Is Generative AI? Gene...

[Earley AI Podcast] Episode 36: Amar Goel

Amar Goel on A.I. Tools, Ground Truth in LLMs, the Bito Journey and More Guest: Amar Goel About this Episode: Today’s guest is Amar Goel, fo...

[RECORDED] Product Data Mastery: Navigating the Complex World of Product Syndication

The fastest evolving segment in Product Data today is syndication. Getting product data into marketplaces, retailers, e-tailers, and social ...

[Earley AI Podcast] Episode 35: Sanjay Mehta

Applying AI to your Industry Guest: Sanjay Mehta About this Episode: Today’s guest is Sanjay Mehta, Head of Industry Commerce for LucidWorks...

[Earley AI Podcast] Episode 34: Doug Kimball

Taking Control of your Data: How Knowledge Graphs Help to Optimize your Business Guest: Doug Kimball About this Episode: Today’s guest is Do...

Accelerating Data and Analytics Capabilities Age of Generative AI: How Governance Is a Key Enabler

Topic: Generative AI This article originally appeared in Enterprise Viewpoint. The underlying principles of Artificial Intelligence have bee...

[Earley AI Podcast] Episode 33: Ben Clinch

Exploring the Power of Collaboration in Data Science Guest: Ben Clinch About this Episode: Today’s guest is Ben Clinch, Head of Information ...

How to Successfully Test and Deploy a ChatGPT-Type of Application

Organizations are taking a cautious approach to Generative AI — the Large Language Model (LLM) powered ChatGPT-like applications that have b...

[Webinar] How to Get the Best of Commercial and Open Source Large Language Models While Protecting Corporate IP

In the rapidly evolving world of ChatGPT and Large Language Models (LLMs), businesses are understandably apprehensive. Numerous potential ha...

[Webinar] Unlocking the Power of Generative AI:  The Critical Role of Knowledge Management

Generative AI is getting all the attention, headlines, and industry hype. Organizations are looking at how it can be used to create better e...

[Webinar] Transforming Content Management at Silicon Labs: Taming Learning Content Chaos

Silicon Labs is a $1 billion global leader in secure, intelligent wireless technology. The organization faced significant challenges in cont...

[Earley AI Podcast] Episode 32: Glenn Gow

The Power of AI Guest: Glenn Gow About this Episode: Today’s guest is Glenn Gow, CEO of Coaching at The Peak Performance CEO Coach. Glenn jo...

[Earley AI Podcast] Episode 31: Kirk Marple

It’s All About the Data Guest: Kirk Marple About this Episode: Today’s guest is Kirk Marple, Technical Founder and CEO at Unstruk Data. Kirk...

[Earley AI Podcast] Episode 30: Alex Babin

The Holy Grail of AI Guest: Alex Babin About this Episode: Today’s guest is Alex Babin, Co-Founder and CEO at ZERO Systems. Alex joins Seth ...

[Earley AI Podcast] Episode 29: Maxim Serebryakov

Artificial Voice Intelligence Guest: Maxim Serebryakov About this Episode: Today’s guest is Maxim Serebryakov, Co-Founder and CEO at Sanas. ...

[Earley AI Podcast] Episode 28: Michael Todasco

Human Connection with AI Guest: Michael Todasco About this Episode: Today’s guest is Michael Todasco, Writer about Generative AI. Mike joins...

[Earley AI Podcast] Episode 27: Gordon Hart

Machine Learning and Algorithms Guest: Gordon Hart About this Episode: Today’s guest is Gordon Hart, Co-Founder and Head of Product at Kolen...

[Earley AI Podcast] Episode 26: Daniel Faggella

Human Cognitive Science Guest: Daniel Faggella About this Episode: Today’s guest is Daniel Faggella, Head of Research and CEO at Emerj Techn...

[RECORDED] Master Data Management & Personalization: Building the Data Infrastructure to Support Orchestration

The Increasing Criticality of MDM for Personalization for Customers and Employees Master data management seems to be one of those perennial,...

[Earley AI Podcast] Episode 25: Michelle Zhou

Data Tells the Story Guest: Michelle Zhou About this Episode: Today’s guest is Michelle Zhou, Co-Founder and CEO at Juji, Inc. Michelle join...

[Earley AI Podcast] Episode 24: Juan Sequeda

Incentivizing Technology Guest: Juan Sequeda About this Episode: Today’s guest is Juan Sequeda, Principal Scientist at data.world and Co-Hos...

Conversation with ChatGPT on Enterprise Knowledge Management

In another article, I discussed my research into ChatGPT and the interesting results that it produced depending on the order in which I ente...

The Future of Bots and Digital Transformation – Is ChatGPT a Game Changer?

Topic: Generative AI Digital assistants are taking a larger role in digital transformations. They can improve customer service, providing mo...

[Recorded] Demystifying Knowledge Graphs – Applications in Discovery, Compliance and Governance

A knowledge graph is a type of data representation that utilizes a network of interconnected nodes to represent real-world entities and the ...

Innovation with Utility in Mind - What’s Ahead for 2023

It has been a year of advances in AI with new tools that create art, write essays, and have conversations that are often (but not always) st...

[RECORDED] How to Use Software to Accelerate Product Data Design, Optimization and Metrics Driven Decision Making

Some product information management (PIM) tools make it difficult to change core data models once they have been set up in the system. To av...

[Earley AI Podcast] Episode 23, Andy Fitzgerald

In this episode, our guest is Andy Fitzgerald, Information Architecture & Content Strategy Consultant. Highlights: 1:40 - Getting from P...

Knowledge Engineering, Knowledge Management and AI Assistants

AI assistants are a form of cognitive AI. They go by many different names. The different terms used to identify AI assistants are described ...

[Earley AI Podcast] Episode 22, Peter Voss

In this episode, Seth and Chris talk with Peter Voss, Founder, CEO, and Chief Scientist at AGI Innovations & Aigo.ai. Highlights: 2:58 "...

[Earley AI Podcast] Episode 21, Dan Turchin

In this episode, Seth and Chris talk with Dan Turchin, CEO & Founder of PeopleReign. Highlights: 4:30 What drives Dan's mission to impac...

Making the Best of AI – What Executives Need to Know

Topic: Generative AI This article originally appeared on CXO Outlook. Beginning the journey with the right preparation will lead to success ...

[Earley AI Podcast] Episode 20, Dr. Mark Maybury

Guest: Dr. Mark Maybury, former CTO at Stanley, Black & Decker In this episode, Seth and Chris talk with Dr. Mark Maybury on innovation,...

[Earley AI Podcast] Episode 19, Steve Stesney

Guest: Steve Stesney, Senior Product and Data Practice Lead at Predictive UX. In this episode, Seth and Chris talk with Steve Stesney, Senio...

[RECORDED] Knowledge Management and Virtual Assistants

How Large Enterprises are Saving Millions in Operational Costs and Improving Their Employee Experience In this new world, no employees shoul...

[RECORDED] What is PIM and Why Your Ecommerce Business Needs It

If you want to deliver a truly personalized product experience and strengthen customer loyalty, a Product Information Management System (PIM...

Removing Friction from Information Flows: Vital for a Successful Digital Transformation

A critical step in digital transformation is to enable the free flow of information throughout the enterprise. But various forms of friction...

What is Hybrid AI? An Approach for Data Discovery

Hybrid AI is a method of combining machine learning, which uses statistical models to analyze data, and symbolic AI, which is semantic-based...

[RECORDED] Unlock the Value of Data Discovery Using Knowledge Graphs and Hybrid AI

Successful knowledge management, risk management and process automation initiatives use Knowledge Graphs and Text Analytics for data discove...

[Earley AI Podcast] Episode 18, Scott Taylor

Telling Stories About Data Management Guest: Scott Taylor - The Data Whisperer In this episode, Seth and Chris talk with Scott Taylor, the "...

[Earley AI Podcast] Episode 17, Henrik Hahn

Driving Innovation & Change in a Complex Environment Guest: Henrik Hahn In this episode, Seth and Chris talk with Henrik Hahn about driv...

First Party Data: The New Imperative

The need for accurate data to support digital transformation and the emergence of new restrictions on the use of third-party data have promp...

Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs

Knowledge graphs are pretty hot these days. While this class of technology is getting a lot of market and vendor attention these days, it is...

[Earley AI Podcast] Episode 16, Jim Iyoob

Using Data to Deliver Customer Experience That Matters Guest: Jim Iyoob In this episode, Seth and Chris talk with Jim Iyoob about using data...

[RECORDED] Powering Personalized Search with Knowledge Graphs

Transforming Legacy Faceted Search into Personalized Product Discovery The latest in e-commerce trends is the transformation of legacy facet...

AIs That Can Draw - It is Still About the Data

Creativity is considered to be a bastion of humanness and somewhat outside of the realm of artificial intelligence. But AI can be used to ge...

[RECORDED] Artificial Intelligence Begins With Information Architecture

Building An AI-Powered Enterprise Recorded Webcast In this webinar we establish the formula for AI success: AI-Powered solutions are only as...

[Video] How Can My Company Get Started With Information Architecture?

TRANSCRIPT What can seem very daunting to organization is the fact that this problem is big and challenging and difficult. However, there's ...

[Earley AI Podcast] Episode 15, Tom Davenport

In this episode, Seth and Chris talk with Tom Davenport, author of The AI Advantage How to put the artificial intelligence revolution to wor...

The Coming Tsunami of Need — Knowledge Management for Artificial Intelligence

Knowledge management has had a bad rap. For the past few decades, it has gone through cycles of popularity after being introduced in the ear...

[Video] When is the Best Time to Invest in Information Architecture

TRANSCRIPT So the question about making an investment in IA, it always has to happen. And whether you're doing it intentionally or not, you ...

[Earley AI Podcast] Episode 14, Michael Schrage

AI & Recommendation Engines Guest: Michael Schrage In this episode, Seth and Chris talk with Michael Schrage, Fellow at MIT Sloan School...

[Video] Who Benefits From Investments In Information Architecture

TRANSCRIPT When you make investments in information architecture it does a lot of things. First of all, there are multiple levels. You're ac...

[Video] Why is Information Architecture so important RIGHT NOW?

TRANSCRIPT Information Architecture is extremely important today, especially since there's a lot of new technologies, emerging technologies,...

[Earley AI Podcast] Episode 13, Stephanie Lemieux

In this episode, Seth and Chris talk with Stephanie Lemieux, President of Dovecot Studio about the nuts and bolts of taxonomy and informatio...

[Recorded] The Knowledge Management Imperative:  Why KM is Essential to AI

Enterprises are increasingly recognizing the critical need for knowledge management (KM) to power cognitive AI. Training a chatbot requires ...

[Video] How does information governance help make data driven decisions?

TRANSCRIPT I wanted to take a few minutes and talk about decision making based on data. It's really about how we can measure the results of ...

Make Data Driven Decisions with the Right Customer Journey KPIs

The customer journey and the customer lifecycle are terms that are often used interchangeably, but there are nuances that make them differen...

[Video] What Is Information Architecture?

TRANSCRIPT Information Architecture is a way of designing an information structure for any system or any process. And the analogy that I lik...

Episode 12 - Jeff Coyle

AI and Content Strategy Guest: Jeff Coyle In this episode, Seth and Chris talk with Jeff Coyle about how AI is impacting content strategy. H...

[RECORDED] How to Assess & Evaluate Your Marketing Technology Stack

You made investments in marketing technology in order to improve customer experience. But, are they yielding the desired results? Are custom...

Verizon’s Digital CX Transformation: 6 Fails (and Fixes) for One Customer

I have been trying to upgrade my iPhone for the past two months. You would think that would be simple — I would log into my account that I h...

[Infographic] Top 10 Reasons You Need To Audit Your Martech Stack

During the course of our clients' digital transformation projects it is common to be talking about the technologies and tools that need to e...

Episode 11 - Mark Anderson

New Science - Pattern Discovery Guest: Mark Anderson In this episode, Seth and Chris talk with Mark Anderson about the new field of pattern ...

Leveraging First Party Data – A New Imperative

Consumer concerns and new regulations have put purveyors and users of third party data on notice that this source of data may soon be extinc...

Episode 10 - Tim Huckaby

Perspectives on App Dev, AI, Computer Vision & Ethics Guest: Tim Huckaby In this episode, Seth and Chris talk with Tim Huckaby about the...

Episode 9 - Sean Martin

Practical & Scalable Knowledge Graphs Guest: Sean Martin In this episode, Seth and Chris talk with Sean Martin about the development and...

Episode 8 - Paul Zhao

Democratizing AI Guest: Paul Zhao In this episode, Seth and Chris talk with Paul Zhao about making AI more accessible for everyone. Highligh...

Episode 7 - Paul Lasserre, Global Segment leader - Applied AI at Amazon Web Services (AWS)

AI, ML & Customer Experience Guest: Paul Lasserre, Global Segment leader - Applied AI at Amazon Web Services (AWS) In this episode, Seth...

Digital Governance: It’s a Numbers Game (Metrics, KPIs, and ROI, that is)

If your organization is on a journey of digital transformation you need to intentionally and proactively manage, control and exploit the val...

Episode 6 - Henrik de Gyor, Synthetic Media

Synthetic Media Guest: Henrik de Gyor, consultant, podcaster and author of Synthetic Media In this episode, Seth and Chris talk with Henrik ...

Use Customer and Behavior Data To Create Personalized Experiences

The more quickly customers can find the product they are seeking, the more likely they are to complete a transaction and to return to the si...

[RECORDED] How to Instrument KPIs Throughout the Customer Journey

You're probably using metrics to determine if your marketing programs are effective. But, have you selected the right metric at each stage o...

Episode 5 - Linda Andersson, AI & Semantic Search

AI & SEMANTIC SEARCH Guest: Linda Andersson, Founder & CEO, Artificial Researcher In this episode, Seth and Chris talk with Linda An...

[RECORDED] First Party Data - Managing and Monetizing the "Data Exhaust" From Your MarTech Stack

Understanding, anticipating and responding to the wants, needs and behaviors of your customer is the competitive battlefield of 2022. Howeve...

Episode 4 - Adam Sutherland - AI and ML in Media and Entertainment

AI & Machine Learning in Media & Entertainment Guest: Adam Sutherland, WW BD Lead - Data Science and Analytics for Media & Enter...

Episode 3 - Massood Zarrabian - Advancements in Enterprise Search

Bringing a Google-like Search Experience to the Enterprise Guest: Massood Zarrabian, CEO, BA Insight In this episode, Seth and Chris talk wi...

Large Scale Digital Transformations — What to Do When the CEO Says “Just Make It Work”

A few years back, I was attending an executive presentation of project findings and recommendations for an outdoor products manufacturing co...

How Personalized Customer Experience Leads to Competitive Advantage

When you consider how customers interact with organizations these days, it quickly becomes apparent that much of that interaction is through...

Personalization - 3 Ways to Use Data to Guide Decisions

Personalization comes in multiple shapes and forms, many of which businesses can put to effective use. But they shouldn't make the mistake o...

[RECORDED] What do you recommend? Delight customers and increase revenue with product recommendations

Today your ecommerce customers expect to be shown recommendations as they browse your product catalog. But, “most popular” is a filter that ...

Harness the power of AI to drive competitive advantage - CCW Nashville

In this presentation Seth Earley discusses: AI as technical evolution Why AI matters to call centers Prerequisites for success Example focus...

Episode 2 - Mike Kaput - Using AI To Enhance Marketing Ops

Using Out of the Box AI Tools to Enhance Marketing Operations Guest: Mike Kaput, Chief Content Officer, Marketing AI Institute About this ep...

Episode 1 - Chris Featherstone

Omnichannel Virtual Assistants Guest: Chris Featherstone About this episode Many companies are turning to chatbots and virtual assistants to...

How to Design Omni-Channel IVAs That Humans Love To Use

When supported by an appropriate information architecture and designed with a deep understanding of the customer, virtual assistants can acc...

Earley AI Podcast: Getting Value From Out-Of-The-Box AI Applications

Hosts: Seth Earley, EIS, and Chris Featherstone, AWS Guest: Mike Kaput, Marketing AI Institute In this conversation, Seth and Chris talk abo...

How To Choose The Best Marketing Process For Digital Transformation

Most organizations are realizing that understanding and embracing the sea change that is impacting the marketing function will mean the diff...

10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation

Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Are they synergistic, or just getting in the ...

Omnichannel Virtual Assistants – the next frontier in voice and text for customer service

Many companies are turning to chatbots and virtual assistants to improve customer experience and increase operational efficiency. In the pas...

Build Better Bots For Agents and Customers With Knowledge Architecture

How does knowledge architecture help with automating customer interactions? Automating routine interactions can provide consistency, speed, ...

The Business Value of Taxonomy Panel Discussion – Key Take Aways

Taxonomy is a critical component of data-driven applications and processes, but implementing and sustaining a program can pose a challenge. ...

Five Ways that Artificial Intelligence (AI) and Analytics Improve Customer Experience(CX) and Employee Experience (EX)

This article by Seth Earley originally appeared on CXBuzz. Quick Summary Research has shown that better engaged employees provide a better e...

3 Product Data Taxonomy Tips to Improve Your eCommerce

Taxonomy is a key part of the navigation that aids customers in finding the product they are looking to research or buy. There are different...

Designing AI Program for Success-4 Part Series

Recorded - available as on demand webcast AI is plagued by inflated and unrealistic expectations due to a lack of broad understanding of thi...

The Missing Ingredient to Digital Transformation: Scaling Knowledge Communities and Processes

Quick Summary Too often, digital transformations have an unintended consequence of fragmenting knowledge rather than consolidating it. This ...

4 Reasons B2B Manufacturers need Strong Product Data

There are many manufacturers who have started to take the leap forward in the digital space, but there are still a great number who rely sol...

Using Product Data to Drive Chatbot Dialogs - GS1 2019

Speakers Seth Earley and Dave Skrobela dive into the many ways that well designed product information attributes can drive your chatbog dial...

Prerequisites for Effective and Meaningful Automation - CCW 2021 Las Vegas

Harness the Power of Artificial Intelligence to Drive Extraordinary Competitive Advantage Seth Earley, Founder & CEO of Earley Informati...

5 core principles for successful AI/human partnerships

AI works best when humans are in the loop. Knowledge communities can provide a robust flow of information that supports and continuously ref...

The Business Value of Taxonomy

Look at the most successful organizations and what stands out is an ability to react quickly to changing markets. This agility is the result...

6 Key Elements of a Successful B2B Manufacturer’s Marketing Strategy

To compete in today’s digital marketplace, B2B manufacturers and distributors must offer customers an experience similar to those offered by...

5 Key Types of Product Taxonomy and How They Can Drive Your Business

Product taxonomies are critical to the customer experience on ecommerce platforms, marketplaces and websites. In order for customers to find...

The Business Value of Taxonomy - Your Competitors Know It

RECORDED WEBCAST AVAILABLE We still hear it today – executives ask “Why do we need a taxonomy?” Then the various follow-ons : “Can’t we just...

5 Proven Strategies That Boost Customer Engagement

An effective customer engagement strategy is table stakes to compete in both the B2C and B2B markets today. Top brands commit to being custo...

The Definitive Guide to Customer Engagement

A comprehensive customer engagement strategy is the most strategic competitive differentiator for organizations today. To successfully compe...

4 Benefits of Implementing PIM Software

Product data management (PDM) is a crucial investment that top performers in the market have made to make their product information more fin...

How Does Visual Search Work?

Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...

Product Data Management vs Product Information Management: What You Need to Know

Product data management and product information management might sound like the same thing – how different is product data from product info...

PIM Project Best Practices - Communicating With Stakeholders

Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...

3 Steps of an Effective Knowledge Management Journey

Modern-day companies are overwhelmed with data. Whether it's decades of product information or customer conversation history, there is no sh...

The Comprehensive Guide to Developing a Knowledge Management Strategy

Learn how to develop a comprehensive knowledge management strategy that supports current needs and prepares your organization for an AI-powe...

Knowledge Architecture - The Path to Automating Customer Support Interactions

Recorded - available as on demand webcast There is an ever increasing focus on reducing customer support costs while improving customer sati...

5 Misconceptions About Data and AI Projects

This article by Seth Earley was originally published on MDM.COM. Machine learning and AI programs run on data. The quality and reliability o...

Grow Revenue and Improve Operations with Visual Search

Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...

ROI of Digital Transformation: Balancing Long-Term Vision and Short-term Impact

Nowhere is the case for metrics stronger than in digital transformations. The most sweeping and comprehensive transformations are the most e...

The digital mandate for manufacturers—4 critical success factors

This Article by Seth Earley was originally published on SmartIndustry. Manufacturing 4.0 is exciting stuff, promising great value, but we mu...

How Do Knowledge Graphs Address The Challenges Facing Enterprises In An Age of Accelerated Change?

The pandemic was a trigger for changing work patterns and driving online behaviors that have become permanent - that it not only accelerated...

How to Tackle Complex Product Configuration Documentation Challenges with Component Content

This Article originally appeared on MDM.com on February 8, 2021. Any distribution organization that sells a solution with many options, comp...

How To Use Data Driven Decision Making To Improve Ecommerce Outcomes

Is the money your company spending on product information management paying off? How do you know where you should invest? If you are not sur...

Up Your Customer Experience Game By Leveraging Your Product Data

This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...

PIM Implementation: Lessons Learned from 3 SAP Hybris Case Studies

With the acceleration of digital transformations brought on by the COVID-19 pandemic, almost every organization is facing challenges in how ...

How HR Can Up Their Tech Prowess

This Article originally appeared on Reworked on March 1, 2021. Human resources doesn’t always have a say when it comes to technology initiat...

Digital Transformation and the Role of the Customer Data Platform (CDP)

Digital Transformation (DT) and Customer Data Platforms (CDPs) both entail a great deal of confusing, ambiguous and catch-all terminology th...

6 Steps to Success With Your PIM Implementation Project

A new PIM system costs a lot of money, but is also a huge asset. It allows a company to organize its product data, which is almost as import...

Product Data Projects – Building an ROI with Hard Data

Recorded - available as on demand webcast While most organizations engaging in B2B or B2C commerce understand the intuitive value of product...

Coding the Future Podcast - The Data Driven Enterprise

Seth Earley joins Dr. Sharon Jones on her podcast "Coding the Future" for a wide ranging conversation about creating the data driven enterpr...

Online grocery shopping: How product data attributes can lead to a brighter future

The online experience can be directly correlated to the quality of the product data in your key systems. Grocery has lagged behind other sec...

Digital Marketing: AI Enables Expanded Roles for Marketers

This article originally appeared on The European Business Review on January 21, 2021 Successful marketing depends on delivering the appropri...

What Is a Customer Data Platform (CDP), and How Can It Improve Customer Service Performance?

This Article originally appeared on Customer Contact Advisor on January 22, 2021. We’ve all been there: waiting for a support rep and provid...

What is a PIM and why should you want one?

A Product Information Management (PIM) system provides a central location for product data that is used in downstream systems. It is where y...

Tackling Complex Product Configuration Documentation Challenges with Component Content

Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing docume...

AI Makes Sales More Efficient, But Only If Your Data House Is in Order

This Article was originally published on CustomerThink. Aligning AI’s capability with your sales team Artificial intelligence has the potent...

Complex Product Configuration: The Intersection of Knowledge Management and Product Information Management

Recorded - available as on demand webcast Organizations are investing in product data to support eCommerce and a more personalized experienc...

How to Bring a Google-Like Search Experience to the Enterprise

Recorded - available as on demand webcast If internet search worked like enterprise search, who would use it? For years, enterprise users ha...

How Governance Keeps Your PIM Optimized for the Long Term

Governance is a program used to ensure data is being managed efficiently. There are many aspects of governance that should be considered whe...

Why Some Marketers Are Leery of Analytics

CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: “Lack of the digital machinery that e...

Beware These Common Digital Transformation Pitfalls

This Article originally appeared on CMSWire. Everyone has digital transformation on their radar, but its meaning has been lost in the midst ...

The 5 Key Factors of Highly Successful PIM Deployments

Online marketplaces, social media, mobile technologies and new shopper journeys have transformed the way that buyers make purchase decisions...

5 Things You Need To Know To Create A Highly Successful E-Commerce Business

This Authority Magazine interview with Seth Earley was published on November 13, 2020: 5 Things You Need To Know To Create A Highly Successf...

How Organizations are Using Customer Data Platforms

Recorded - available as on demand webcast Customer Data Platforms, software that creates a persistent, unified customer database that is acc...

Knowledge Graphs, Ontologies, and AI Applications - KMWorld 2020

Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains what...

How to Fix Broken Digital Transformations: “Acts of Heroics” is Not a Viable Customer Experience Strategy

This Article was originally published on CustomerThink. Quick Summary Frequently transformations seek to address end to end value chains. Th...

How Information Architecture Improves Customer Experience

As executives look for ways to improve the customer experience, it is important to realize that a good customer experience assumes you have ...

Streamlining Information Flows - Digital Workplace Experience 2020

Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains how ...

Test Your Product Taxonomy - When, Why, and How to Do It

Recorded - available as on demand webcast For many companies digital sales are outpacing sales from other channels as customers do more and ...

The Secret To Making Digital Transformations Work: It’s the Data

This article was originally published on CEOWORLD magazine. Every CEO has been through or has planned more than one “digital transformation”...

How to Choose a PIM Implementation Partner

You wouldn’t go to a general practitioner for brain surgery, nor would you go to a brain surgeon for an orthopedic operation. Doctors are sp...

AI Has Failed To Deliver On Its Promises

Podcast: The Fourth Industrial Revolution interviewed Seth Earley for its episode "AI Has Failed To Deliver On Its Promises" published on Se...

Making AI Work - AI Manufacturing 2020

Product data and information architecture experts, Dave Skrobela, from Earley Information Science, walks through the elements of successful ...

8 Steps to PIM readiness - are you prepared make the jump?

There are many famous quotes that tell you to “Just Do It” (Nike Slogan), “Start before you’re ready. Don’t prepare, begin.” (Mel Robbins*) ...

How to pick the right PIM software for your ecommerce business

Not all PIM software packages are equal, there is not a one size fits all answer. Every company is different, has different requirements and...

How your organization can become AI powered

This Article originally appeared on ClickZ. I have spent more than 25 years researching and implementing AI technologies — from the days of ...

THE FUTURE OF AI-POWERED HR

Artificial Intelligences (AI) for HR is still in its early stages, but it can provide new efficiencies and greater effectiveness around the ...

How Ontologies Power Chatbots - SLA Canada 2020

Seth Earley, Founder & CEO of Earley Information Science and author of the award winning book, "The AI Powered Enterprise" explains what...

Ontology: The Key to Unlocking the Power of AI

We know how we want our companies to work. Enterprises ought to be customer-focused, responsive, and digital. They should deliver to each em...

Using Artificial Intelligence To Improve Recruiting

This Article originally appeared in HR.com on June 17, 2020. Hiring has much in common with selling. We want to find the ideal person to sel...

How Knowledge Graphs Increase The Value of Company Data Assets

Recorded - available as on demand webcast To be competitive in today’s data-driven world, it is more important than ever to make use of all ...

Harness the Power of AI

inBusinessGreaterPheonix printed an excerpt from Seth Earley's book, "The AI-Powered Enterprise" as an Articles titled Harness the Power of ...

Knowledge Architecture - The Path to Automating Customer Support Interactions

There is an ever increasing focus on reducing customer support costs while improving customer satisfaction. While these appear to be conflic...

Is Your Organization Is Ready To Take On An AI Project?

Quite a few companies are actively experimenting with AI projects, but not many are in full production. Successful AI projects must have cer...

The Role of Ontology and Information Architecture in AI

Ontologies form the knowledge scaffolding of the enterprise and provide reference values for both structured and unstructured information. T...

Five Keys to Success for Digital Transformation

More organizations than ever are working to implement digital transformations, but stepping back to understand the critical steps can be dif...

Exploring AI? Plan, understand and control

Human Resource Executive published an Articles "Exploring AI? Plan, understand and control" on May 2,2020 including this with a quote from S...

The AI-Powered Enterprise - Make Your Business Smarter, Faster, And More Profitable

Recorded - available as on demand webcast Join authors and AI experts Seth Earley and Tom Davenport for a discussion of how to get AI to suc...

How AI Projects Fail, and 3 Key Ingredients for Success

Topic: Generative AI Over the years, many definitions of AI have emerged, and a lot of them are misleading--particularly the ones that descr...

The Essential Role Of HR In Building Effective Intranet Systems

This Article was originally published on HR.com. PCL Construction is a family of companies that build massive projects like bridges, office ...

Importance of AI in the business quest for data-driven operations

TechTarget SearchEnterpriseAI published an Articles "Importance of AI in the business quest for data-driven operations" on April 28,2020 inc...

5 AI risks businesses must confront and how to address them

TechTarget SearchEnterpriseAI published an Articles "5 AI risks businesses must confront and how to address them" on April 28,2020 including...

Is Your Data Infrastructure Ready for AI?

This Article was published in Harvard Business Review. Every big company now manages a proliferation of sites, apps, and technology systems ...

Designing AI Programs: How and where to focus resources

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

AI Hot Spots: Where Is Artificial Intelligence Heading Now?

Information Week published the Articles "AI Hot Spots: Where Is Artificial Intelligence Heading Now?" on March 9, 2020 with several quotes f...

New Age of Knowledge Management

Knowledge management is experiencing a resurgence because of the growing awareness that not only can it solve current problems, but it can a...

Pandemic provides opportunity to strengthen enterprises' tech infrastructure

This article was originally published in Analytics Magazine on April 10, 2020. The pandemic will lead to a recession. In a recession, compan...

Improving the Digital Experience: 6 Steps to Create a High-Fidelity Journey Map

This Article originally appeared in CustomerThink. In customer experience, the most difficult challenge is the gap between desire and execut...

Tips and tricks for simple and quick folder and file naming conventions

This post originated during the 2020 pandemic which catalyzed the need for organizations to quickly enable remote work.  For some organizati...

Measuring Website Usage & Taxonomy Effectiveness

How can you use analytics to understand and optimize your taxonomy to drive high-performance eCommerce? Three key metric sets help us unders...

8 Reasons AI Projects Fail

The Enterprisers Project, a community helping CIOs and IT leaders solve problems, published the Articles "8 Reasons AI Projects Fail" on Mar...

The Architectural Imperative for AI-Powered E-Commerce

This Article originally appeared in E-Commerce Times. We've been promised, repeatedly, that artificial intelligence would revolutionize e-co...

Will Your Company Make It Into the AI-Powered Future?

This Article originally appeared on TDWI Upside. We know how we want our companies to work. Enterprises ought to be customer-focused, respon...

Harnessing the Power of AI for the Enterprise: Q&A with Seth Earley

Big Data Quarterly interviewed Seth Earley about ontologies, which is a central theme to his book "The AI-Powered Enterprise," for an articl...

Designing AI Programs: Organizational Readiness

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Enhancing the Digital Customer Experience with CX Analytics and Insights

There was a time when “customer experience” was defined by a combination of buyer persona attributes, market segment data and customer purch...

Designing AI Programs: 3 Key Ingredients to Success

Recorded - available as on demand webcast AI has been getting its fair share of inflated and unrealistic expectations due to a lack of broad...

Four Critical Elements of Metrics-Driven Information Governance

The importance of information governance is recognized by most organizations, both for its operational value and its role in supporting such...

Who Owns the Business Ontology - Staffing Up For Ontology Development

In a poll we conducted during our webinar on “How Ontologies Drive Digital Transformation,” only 16% of the participants had developed ontol...

A Pragmatic Approach to Digital Transformation

Everyone is talking about digital transformation, but few organizations are implementing it in a practical way. Digital transformation requi...

Information Architecture: The Foundation for Digital Transformation

Digital transformations are all around us – technology innovation is enabling new applications, new insights and new operating models that a...

How Taxonomy Design Can Make or Break the Customer Experience

The display taxonomy on an ecommerce website is the backbone of the customer experience. It provides the structure, navigation paths, breadc...

How Ontologies Drive Digital Transformation

Recorded - available as on demand webcast Ontologies are getting more attention these days as a mechanism to support content, customer exper...

Global Attributes for Ecommerce – When and When Not to Use Them

In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites. In this blog we will shift gears a bi...

Measuring Website Usage and Taxonomy Effectiveness

Recorded - available as on demand webcast Using analytics to understand and optimize your Taxonomy to drive high-performance eCommerce. In t...

Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience

Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...

Homegrown to Commercial PIM: Transition Strategies for Success

Recorded - available as on demand webcast It’s hard enough to design and implement a ‘garden variety’ product information management (PIM) p...

Power of Product Data Series: The Power and Peril of Global Attributes

Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...

Product Data - the Great Enabler for IoT, Marketplaces, and more

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They a...

Power of Product Data Mini Series

Recorded - available as on demand webcast Earley Information Science digital commerce experts share insider best practices for maximizing yo...

How Product Attribute Schema Design Provides a Competitive Advantage

In this age of digital transformation, organizations compete on their data. Every interaction, whether internal to the company or external, ...

How To Avoid Hiding Products In Your Taxonomies

Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk d...

Power of Product Data Series: Stop Hiding Product in Your Taxonomies

Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...

Getting The Most From Images On Your B2B Ecommerce Site

Or, How to Get More Than 1000 Words From Your Product Images. Images are powerful and becoming more vital to online success as B2B customers...

Power of Product Data Series: Get More than 1000 Words from Your Product Images

Recorded - available as on demand webcast In this conversation, our digital commerce experts walks through the impact that product images ha...

Product Taxonomy Mutual Exclusivity - One Product, One Place

Mutual Exclusivity is an organizing principle for taxonomies which requires every SKU in your product catalog have one (and only one) place ...

Searching for Gold: Harnessing the Power of Taxonomy and Metadata to Improve Search

Many companies that have made large investments in enterprise search engines discover that users still scroll through extensive results sets...

Power of Product Data Series: One Product, One Place

Recorded - available as on demand webcast In this 15 minute - no B.S. - session, our digital commerce experts will use real world examples t...

Power of Product Data Series: The Real-World Impact of Product Data on User Experience

Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...

Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data

The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...

The Secret to Successful Marketing to the Technical B2B Buyer

Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...

Data Governance: Achieving Sustainability Among Whiners

Recorded - available as on demand webcast Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimble...

The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?

Recorded - available as on demand webcast Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind...

To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors

This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...

There Is No AI Without IA - Gilbane DX Conference 2019

Seth Earley, Founder & CEO of Earley Information Science, makes the case that information architecture is fundamental to a successful AI...

4 Digital Experience Tools That Drive Real Results

Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...

Communication and Collaboration Between CDO and CMO

This paper originally appeared in the March 2019 issue of the Journal of Applied Marketing Analytics (JAMA). This paper explores a number of...

The AI Advantage – Practical Steps Toward Realizing the Promise of AI

Recorded - available as on demand webcast Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. ...

Omnichannel Taxonomy & Attribute Design

Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...

Why AI? A Case Study With ADP

Recorded - available as on demand webcast The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C ...

There’s No AI Without IA: 5 Insights You Don’t Want To Miss

Your customers are in control. They demand a personalized, accurate, and fulfilling journey with your enterprise, whenever and wherever they...

The Real State of Digital Business for 2019

Recorded - available as on demand webcast We’ve all heard it – digital transformation is coming for us. From how our customers and partners ...

The Unsung Cost Benefits of Information Curation (and the High Costs of Ignoring It)

Information managers need to be able to quantify the value of information curation, because otherwise justifying its cost can be difficult. ...

There's No AI Without IA

Recorded - available as on demand webcast Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling functio...

Digital Transformation: What it means

Many life events can justifiably be called a transformation, and their effect is pervasive. Moving to another country, for example, may requ...

Bridging Silos and Managing Change During Digital Transformations

“There’s No Budget for the Common Good” Organizations have been using digital technologies for decades, but the last several years have seen...

Digital Transformation Trends to Watch in 2019

We’ve all heard it – digital transformation is coming for us. From how our customers engage with us, to how our partners leverage us, and ho...

Product Information Management: 4 Key Principles of Good Product Data

In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...

Commercial PIM Systems: 4 Best Practices To Conduct Before a PIM Evaluation

As your business and product data complexity grows, so too may your need for an enhanced Product Information Management (PIM) system that ac...

Voice Interfaces Content-Data –Conversational Commerce-Semantic Search

Recorded - available as on demand webcast In the early text-based, green-screen days of computers we talked about building a “GUI” – a Graph...

Winning the Digital Grocery Smackdown

(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...

Building Personalized Experiences

Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...

The Lure of Emerging Technologies: Getting Ready for New Challenges

Two very interesting and seemingly contradictory trends are taking place in the information landscape. On the one hand, technologies are evo...

What's New-Now-Next in B2B Customer Engagement

Recorded - available as on demand webcast B2B buyers' expectations continue to escalate, leaving many customers nonplussed when your digital...

How to Talk to Executives About AI

What executives need to understand is the data, content and knowledge that feeds AI and machine learning algorithms are more important than ...

The Internet of Things and Product Data

In 2012, IBM estimated that the number of devices that were expected to be connected to the internet by 2015 would be in 1 trillion. It turn...

Chatbot Best Practices - Webinar Overflow Questions Answered

WATCH: Knowledge Engineering, Knowledge Management, and Chatbots This webinar resulted in several great questions that we were unable to get...

Knowledge Engineering, Knowledge Management and Chatbots

Recorded - available as on demand webcast How AI leverages knowledge assets for customer experience, conversational search, retrieval and co...

Knowledge Engineering: Structuring Content for Artificial Intelligence

EIS was recently engaged by a client who needed an enterprise approach for addressing search and information access challenges. Like many la...

The Role of a Customer Data Platform

CDPs are increasingly essential to integrated digital marketing programs. Deploying these technologies reveals gaps and challenges throughou...

Enterprise Adoption of AI Technology: Looking ahead to 2018

Recorded - available as on demand webcast Though media, analysts and vendors are ushering in the AI revolution with gusto, the reality in mo...

Enterprise Adoption of AI

While Artificial Intelligence (AI) still has an air of mystery about it experiments with machine intelligence tools and AI applications are ...

The Problem of Personalization: AI-Driven Analytics at Scale

This Article originally appeared in the November/December 2017 issue of IT Pro, published by the IEEE Computer Society. Despite all the inve...

The Customer Data Platform – A Path to a Unified Customer Experience

Recorded - available as on demand webcast Why don’t we hear more stories about companies that are delivering a truly unified customer experi...

Are Chatbots a Good Place to Start Your Enterprise AI Initiative?

I recently came across an article from ZD Net that contained an interview with Stephen Pratt, CEO of AI solution provider Noodle.ai. In the ...

Overcoming Personalization Challenges: The Role of the Customer Data Platform

Quick Summary The digital experience is comprised entirely of data. The mobile device effectively becomes the sales person. In the physical ...

The Problem with AI

This Article originally appeared in the July/August 2017 issue of IT Pro, published by the IEEE Computer Society. Most of the work that data...

Training AI-driven Support Bots to Deliver the Next Generation of Customer Experience

Recorded - available as on demand webcast A good digital experience is about facilitating information flows between the organization and its...

Physical to Digital – How the Grocery Sector is Poised for Transformation

Covid Is Accelerating Transformation of the Grocery Industry The grocery industry is the last major retail sector to seriously address consu...

The Personalization Chasm – From Lab to Production

AI-driven personalization holds a lot of promise for marketers. However, few have managed to put the promise into practice because the leap ...

How to Design Successful Governance Programs

Herding cats. Lack of management support. Not my job. A distraction. So much governance behavior can be described as a “people problem,” whe...

Ontologies for ecommerce personalization - going beyond taxonomies

Knowledge is continually evolving, with new designs and discoveries leading to innovation across all industries. Sellers of technical produc...

How Taxonomy Enables Innovation in B2B Ecommerce

Taxonomies have evolved over the years from being a way to navigate a website to providing the underpinnings of advanced ecommerce innovatio...

Predicting ROI: Is Your Customer Experience Project Worth It?

So, your digital merchandising team needs some help with their online customer experience. That's great! The first step is admitting you hav...

Roundtable Series Session 4: Conversational Commerce and Virtual Sales Assistants

Recorded - available as on demand webcast They follow process, document their work in the CRM, never ask for raises and don’t complain. The ...

The Role of the Chief Data Officer - Managing Expectations

This Article originally appeared in the May/June 2017 issue of IT Pro, published by the IEEE Computer Society. This Article is one in a seri...

Wordmap Makes Taxonomy Creation Simple

One of the challenges of the information age is helping people find things. There are many ways to do this, but they all boil down to improv...

Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s

When I speak to CIO’s and CTO’s, they are grappling with two things: Staying up to date with new capabilities that the business either wants...

Roundtable Series Session 3: How Financial Services Organizations are Using Chatbot in Customer Service

Recorded - available as on demand webcast In the past year, several large banks have already started building and delivering Chatbot solutio...

Knowledge Bots and Machine Learning

We have been seeing significant progress in the field of machine learning – programs that “learn” as they process information in order to pr...

Roundtable Series Session 2: The Role of Intelligent Virtual Assistants in Healthcare

Recorded - available as on demand webcast The lack of patient adherence to prescribed medications and post-procedure care instructions is cr...

Roundtable Series Session 1: Digital Workers, Chatbots & Customer Service - Reality vs Aspiration

Recorded - available as on demand webcast What works, what doesn't and what organizations need for success A survey of 100 information manag...

Taking Knowledge Management to the Next Level

It is time to start thinking about knowledge management differently by going back to basics. Many new and emerging means of leveraging knowl...

Brand Choreography - How Product Information Supports Your Brand Promise

Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...

Getting Your Data House in Order

This Article originally appeared in ITProfessional Magazine. "In the last issue of IT Professional, I discussed the role of the chief data o...

3 Ways Product Data Can Help Fulfill Your Brand Promise

Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives. What...

AI-Driven Enterprise Search Is Closer Than You Think

One of the biggest challenges of bringing artificial intelligence (AI) into enterprise search is simply getting it in the door. The people b...

What it Takes to Deliver Successful AI-Driven Search

Artificial intelligence (AI) promises to deliver enterprises higher efficiency, increased accuracy and greater utilization of corporate info...

How AI-Driven Search Could Bring Us Closer to the Intelligent Workplace

Artificial intelligence (AI) isn't a new magic concept. AI has been kicking around for a while now, though many associate the concept with A...

The Evolving Role of the Chief Data Officer

Recorded - available as on demand webcast The CDO is a relatively new role. In some organizations the CDO is a key interface with the rest o...

Taxonomy vs Taxonomy vs Taxonomy

The term “taxonomy” is used in many ways, and therefore can be confusing. Taxonomy has many use cases and many different functions. Google d...

How to Create a Marketing Technology Blueprint: The Myth of the Marketing Stack

In order to make sense of the dizzying array of marketing technology options, people have turned to graphical representations of the tools t...

Knowledge Management and User Engagement – Weaving the Experience into Work Practices

Organizations are maturing in their understanding of knowledge management. But true engagement and acceptance is still a major obstacle to s...

Virtual Assistants & Chatbots - The Next Big Thing in Customer Experience

Recorded - available as on demand webcast Chatbots are increasingly part of the customer experience – whether to facilitate a new transactio...

What Is the Difference between Taxonomy and Ontology?

Struggling to differentiate between a business taxonomy and business ontology? Don’t worry, you’re not alone. This post breaks down the key ...

Data Virtualization and Digital Agility

This Article originally appeared in ITProfessional Magazine. "Data lakes” has become the new buzzword for organizations dealing with never-e...

Back to Basics: Getting to the Next Level in Knowledge Management

Recorded - available as on demand webcast Is your knowledge management system like a superhighway without adequate on-ramps? In other words,...

A New Approach to Data, Content and Knowledge Management - Do it Right

Our information landscape is changing faster than ever – solving problems in the short term while preparing for the future requires a differ...

Designing the Next Generation of Content Strategy

Recorded - available as on demand webcast How to make your content work with the new marketing technology The new generation of marketing so...

Product Information Governance Leads to Process Improvement

Governance is essential to product information and taxonomy management. Governance ensures consistency, accuracy and adherence to the brands...

Knowledge Management in Healthcare and Life Sciences

In the age of observational outcomes, skyrocketing healthcare costs and personalized medicine, applied knowledge impacts every aspect of the...

Data Governance and Digital Transformation

Governance is often thought of as a boring endeavor - a tedious activity that is needed for compliance but is neither innovative nor creativ...

Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data

There may have been a day when a B2B sales organization could get away with ignoring their website. But, in an age when everyone judges thei...

Data Governance Success - Think Big but Start Small

Recorded - available as on demand webcast Today, information is the new currency. This has changed the rules for how most companies do busin...

The Coming Chatbot Craze (and What You Need to Do About It)

At the Opus Research (@opusresearch) Intelligent Virtual Assistant Conference in San Francisco this week, I heard from vendors, analysts, gu...

Designing an Information Management System for Your Employees

This Article originally appeared on CMSWire.com. In an ideal world, enterprise information management (EIM) systems provide every employee w...

Manage Experience Consistency ... or Chase Your Customers Away

This Article originally appeared on CMSWire.com. Consistent, relevant customer experiences don't happen by accident. They rely on setting an...

Going Beyond Data-Driven: Are You Ready to Become an Insights-Driven Organization?

An insights-driven organization makes decisions about its customers based on data, primarily internal data. This concept goes beyond custome...

5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star

This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...

The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer

Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...

The Paradox of Product Standards & Brand Differentiation: Can You Have Both?

Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...

How Metadata Runs The World

Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me a...

The future of B2B eCatalogs - Be Like Amazon

If you’re a B2B distributor that’s been around for a while, then you probably grew up in a specific vertical and developed a reputation with...

6 Product Relationships that Increase the Cart

The proper use of product relationships can really build the sale. Recently I was shopping online for some stain for a furniture refinishing...

There's No AI Without IA

Topic: Generative AI This article originally appeared in IT Pro, published by the IEEE Computer Society. Why Artificial Intelligence Depends...

How Companies Are Benefiting from “Lite” Artificial Intelligence

This Article originally appeared in the Harvard Business Review. Artificial intelligence is hot, but also daunting. The latest advances — kn...

Raise the Bar on Customer Experience with Maturity Models

This Article first appeared on CMSWire. Gone are the days when a brand could get away with a mobile experience that's a miniaturized version...

Training the Robots: Evolving Virtual Assistants and the Human Machine Partnership

Recorded - available as on demand webcast Turing test or no Turing test, Intelligent Virtual Assistants are here to stay. As more and more o...

How to Train Your Robot

What do curated content, personalization and machine learning have in common? Personalization is all about giving people appropriate informa...

Site Search: The Battle for Relevance

Recorded - available as on demand webcast Your site is under constant scrutiny by Google, and much of your content strategy is geared toward...

B2B: To Compete in Digital, You Need to Own Your Product Information

If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...

Cognitive Search – The Next Generation of Information Access

You no doubt have heard about cognitive computing and see the inroads that AI is making in daily life as one technology company after anothe...

Getting more from SharePoint Part 1

This Article was originally published in KMWorld Magazine and online. Using “intranet in a box” preconfigured offerings to get more from Sha...

9 Signs of a Great Display Taxonomy

Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display ta...

Metric-Driven Information Governance

This Article originally appeared ITProfessional Magazine. Information governance does not typically receive the needed attention and resourc...

Predictive Analytics, AI and the Promise of Personalization

Recorded - available as on demand webcast Personalization has been the big promise for the past 15 years. CMS vendors, design agencies and c...

How AI Supports Knowledge Workers

This Article originally appeared on CMSWire. Some knowledge workers fear they are next in line to be made obsolete by artificial intelligenc...

Semantic Tagging and Data Mining to Improve SEO

What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Tagging ...

You have chosen a BI tool—what’s next?

Congratulations! You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company o...

Smart Merchandising – Inspired by Artificial Intelligence

“If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many prod...

OK so Enterprise Search is "Janky" - Now what?

Recorded - available as on demand webcast Search for the enterprise seems to have hit a wall. Bad search is the top complaint of users inter...

Data Quality Metrics - What's your Aardvark Index?

Back in 2016 residents of a property an hour’s drive from Wichita, Kansas, were suffering through some very strange and unpredictable activi...

You Can't Ignore the Unsexy Side of Digital Transformation

This Article was originally published on CMSWire. When I hear about Digital Transformation initiatives, I think back to when people consider...

Really, Really Big Data - NASA at the Forefront of Analytics

This Article originally appeared in IT Pro, published by the IEEE Computer Society. Space is big. Really, really big. And the data involved ...

Getting Started with Cognitive Computing

This article originally appeared in KMWorld Magazine. Cognitive computing is real. It is here now, and as time goes on, it is only going to ...

Differentiating with digital assets: which stage are you in?

Today’s shoppers are visually-influenced, and simultaneously engaging across a greater variety of touch points than ever before. Rising comp...

Meaningful Metrics: Aligning Operational Metrics with Marketing and Customer Experience

Recorded - available as on demand webcast Analytics and big data are the buzzwords de jour. But what is meaningful and how can success be me...

Extracting Insights from Big Data – Building a Knowledge Architecture

This Article originally appeared on CMSWire.com. Every CIO has heard about the promise of Big Data – gleaning new insights from customers, m...

Making Intelligent Virtual Assistants a Reality

Intelligent Virtual Assistants are capturing market share rapidly. As analytics and AI technologies scale, and as some standard models begin...

Internal Collaboration-Customer Engagement

Recorded - available as on demand webcast Engaging with customers and providing an excellent customer experience depends on several capabili...

Building a Successful Digital Transformation Roadmap

Do you have a roadmap to guide your digital transformation? Does it lay a solid foundation for the successful transition to your vision of a...

Understanding Virtual Agents – What's Needed to Make Them a Reality?

Recorded - available as on demand webcast Cognitive computing is tool that can be used to enable intelligent virtual assistants to perform a...

Information Governance: Using Joy as a Metric

Our family recently came across the book The Life-Changing Magic of Tidying Up by Marie Kondo, a best-selling life-changing book about simpl...

B2B: World-Class Customer Experience Requires World-class Product Data

The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...

How to Improve Search Results with Auto-Classification

A very common complaint from people using content management systems is “Search doesn’t work.” Now, that’s a broad statement and probably ne...

The Business Value of Metrics Driven Information Governance

Recorded - available as on demand webcast Governance is the glue that holds various content, knowledge and data management initiatives toget...

Turbocharge Your SharePoint Search Engine with Auto-Classification

Recorded - available as on demand webcast Enterprise Search can be complicated, confusing and time-consuming. According to IDC, 36% of a kno...

Office Supply Retailer Goes Endless Aisle for Digital Transformation

When an office supplies chain found that in-store sales were lagging, a series of strategic decisions were made to improve the top and botto...

Why the Timing is Right for Knowledge Management Portals

Knowledge management portals have gone in and out of style over the years. Portals were the rage back in the early 90’s, promising the “inte...

How to Build a SharePoint Knowledge Portal that People Love to Use

Recorded - available as on demand webcast 96% of businesses fail to unlock the full potential of their data. Traditional approaches to enter...

Contextualizing Customer Journeys

Recorded - available as on demand webcast Journey mapping is an essential part of understanding and optimizing the customer experience at ea...

Marketing, Personalization, and AI

This Article originally appeared in KMWorld Magazine. Personalization is one incarnation of a longstanding objective that embodies the essen...

Digital Customer Engagement

Recorded - available as on demand webcast Every organization has a different level of digital commerce maturity. Some are highly advanced in...

Measuring Digital Marketing Maturity in a Complex Environment

As technologies evolve and processes are digitized, the marketing and customer experience function is being transformed. Whether this transf...

Digital Marketing in the Age of Big Data

Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...

Assessing Your Ecommerce Website – The Value of Heuristics and Logs

When EIS evaluates an ecommerce website we judge it according to a collection of heuristics. A heuristic gives us a way to compare what is c...

A Primer on Cognitive Computing

This Article originally appeared in KMWorld Magazine. According to technology publisher Tech Target[i], “Cognitive computing is “the simulat...

Master Data Management: Data Quality Supports Achievement of Business Goals

Sometimes a business problem that sounds simple to solve turns out to be a major challenge. For example, getting a count of a company’s cust...