Consumers expect differentiated, high-touch experiences with your brand, from first touch to sale, making personalization the holy grail of commerce.

Brands nimble enough to personalize the digital experience by anticipating shopper needs are seeing measurable increases in conversion, average order value and loyalty. Ecommerce executives must take innovative steps to leverage engagement events—such as location, past purchases, and search intent—to provide seamless, personal touch experiences at moments that matter along the buyer journey. A growing number of technology platforms and tools are aimed at helping to solve the challenge.

Some are actually pretty good. But what may not be fully appreciated is how crucial it is to push the next right product, content and message through these systems. There's a way to ensure that your investments in personalization and recommendation technologies produce a positive ROI, turning shoppers into customers, and customers into promoters. Invest in building the information architecture, customer event models, product merchandising attributes and metrics essential to extracting maximum value from these technologies.

We can help—because organizing information to drive measurable business outcomes is all we do.

 

Our Approach to Customer Engagement

Behavior Analysis & Journey Mapping

To deliver highly personalized, event-driven customer engagement at every touch point, you need to detect and act on key insights from web and search interactions, social engagement and customer analytics. Building on customer lifecycles, shopper journeys and marketing context signals, our event attribute frameworks match up moments that matter to your most relevant offers.

Pre & Post Purchase Digital Merchandising

We enable you to leverage customer behavior to make ‘next-right-product’, assortment and optimization, and custom recommendations based on where customers are in their buying journey. Our services increase conversions by addressing how your shoppers engage with your product information, and transforming search as a digital merchandising tool.

Audience Management & Governance

We deliver proven governance methodologies that are built to reduce risk while handling growth, privacy and change. Our Metrics-Driven Audience Management Playbook creates the rules that your user experience team needs to continually optimize engagement by measuring content performance on your site as customers move through their buying journey. 

We offer strategic consulting and hands-on delivery of customer insights that transform marketing, service, and support strategies.

Defining and implementing a customer data strategy will enable your organization to achieve improved competitiveness, increased loyalty, reduced churn, and effective differentiation.

Analyze

Understand customers—their behavior, personas and the effectiveness of your messaging and engagement activity.

Customize

Use customer insights to adjust your brand and message to cut through the noise and differentiate.

Personalize

Create unique experiences through an improved understanding of customers, while maintaining brand consistency.

Sustain

Deploy metrics-driven governance to ensure compliance and continuous operational value of new customer data capabilities.

What People Are Saying

We're proud of the work we do and pleased to share feedback from our amazing clients.

“The value that Earley brought was visible from the beginning—helping us to arrive at a consensus and a path forward.”

High-Tech Manufacturer

VP Product Management

“This is awesome, you have exceeded my expectations on what I thought was possible.”

Mike Barton

President, Allstate Business Insurance

“We spent millions upgrading technology ….  Looking back, I’d get the taxonomy right from the beginning.”

$8B Scientific Equipment Maker

Chief Marketing Officer

“I can say in the short time I have known EIS they have been a perfect partner and have no doubt our partnership will even get stronger and realize phenomenal outcomes.”

Multinational Industrial Manufacturer

Senior Director, MDM

FEATURED CASE STUDY

Data-Driven Metrics Drive Best-in-Class Customer Experience

A global consumer electronics retailer needed to improve its lower 30% ecommerce site ranking. See how EIS worked with senior management and merchandisers to drive best practices for balance, structure, navigation and product presentation.

read the full story

Our Additional Specializations

Content Optimization

Customers expect personalized content at every step of their buying journey. Allow us to synthesize your existing content, enabling you to easily deliver targeted messages.

Learn More

Knowledge Engineering

Build the foundation for future success by allowing our experts to assemble all existing sales and customer knowledge you own, then prepare it for next-generation business technology.

Learn More

Product Data Management

Compile, arrange, and effortlessly access all product information in one centralized location—creating a seamless system for your entire ecommerce team. 

Learn More

Subscribe to Our Monthly Newsletter

Be the first to know about industry news, service updates, and upcoming virtual events.

Email Us

info@earley.com

Call Us

(781) 812-5551

EIS_Site_Footer_Contact

Contact Us

Let's Chat