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Customer engagement, not price, is the strategic competitive differentiator for commerce today.
Brands nimble enough to personalize the digital experience by anticipating shopper needs are seeing measurable increases in conversion, average order value and loyalty. Ecommerce executives must take innovative steps to leverage engagement events—such as location, past purchases, and search intent—to provide seamless, personal touch experiences at moments that matter along the buyer journey. A growing number of technology platforms and tools are aimed at helping to solve the challenge.
Some are actually pretty good. But what may not be fully appreciated is how crucial it is to push the next right product, content and message through these systems. There's a way to ensure that your investments in personalization and recommendation technologies produce a positive ROI, turning shoppers into customers, and customers into promoters. Invest in building the information architecture, customer event models, product merchandising attributes and metrics essential to extracting maximum value from these technologies.
We can help—because organizing information to drive measurable business outcomes is what we do.
To deliver highly personalized, event-driven customer engagement at every touch point, you need to detect and act on key insights from web and search interactions, social engagement and customer analytics. Building on customer lifecycles, shopper journeys and marketing context signals, our event attribute frameworks match up moments that matter to your most relevant offers.
We enable you to leverage customer behavior to make ‘next-right-product’, assortment and optimization, and custom recommendations based on where customers are in their buying journey. Our services increase conversions by addressing how your shoppers engage with your product information, and transforming search as a digital merchandising tool.
We deliver proven governance methodologies that are built to reduce risk while handling growth, privacy and change. Our Metrics-Driven Audience Management Playbook creates the rules that your user experience team needs to continually optimize engagement by measuring content performance on your site as customers move through their buying journey.
Defining and implementing a customer data strategy will enable your organization to achieve improved competitiveness, increased loyalty, reduced churn, and effective differentiation.
Understand customers—their behavior, personas and the effectiveness of your messaging and engagement activity.
Use customer insights to adjust your brand and message to cut through the noise and differentiate.
Create unique experiences through an improved understanding of customers, while maintaining brand consistency.
Deploy metrics-driven governance to ensure compliance and continuous operational value of new customer data capabilities.
We're proud of the work we do and pleased to share feedback from our amazing clients.
“The value that Earley brought was visible from the beginning—helping us to arrive at a consensus and a path forward.”
VP Product Management
“This is awesome, you have exceeded my expectations on what I thought was possible.”
President, Allstate Business Insurance
“We spent millions upgrading technology …. Looking back, I’d get the taxonomy right from the beginning.”
Chief Marketing Officer
“I can say in the short time I have known EIS they have been a perfect partner and have no doubt our partnership will even get stronger and realize phenomenal outcomes.”
Senior Director, MDM
A global consumer electronics retailer needed to improve its lower 30% ecommerce site ranking. See how EIS worked with senior management and merchandisers to drive best practices for balance, structure, navigation and product presentation.
Customers expect personalized content at every step of their buying journey. Allow us to synthesize your existing content, enabling you to easily deliver targeted messages.
Build the foundation for future success by allowing our experts to assemble all existing sales and customer knowledge you own, then prepare it for next-generation business technology.
Compile, arrange, and effortlessly access all product information in one centralized location—creating a seamless system for your entire ecommerce team.
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