>>View all four video replays in the series here.<<
The most important strategy for dealing with vastly increasing quantity of information is to improve the relevance of information presented to the user. This means finding exactly what a user needs when they need it in the format and context that they need it in. Dynamic content management combines sophisticated use of taxonomy and content metadata to choreograph and assemble information based on various factors – who the user is, what step in a process they are engaged in, what information they need to execute a task, the topics they are interested in, etc.
Dynamically controlling content presentation allows for personalization, cross-selling, integration of structured and unstructured information sources, component authoring, single-sourcing of content, content reuse across platforms and devices, customized content for specific audiences and purposes, and content syndication and assembly based on user and interest profiles.
This call series addresses key topics critical to the successful adoption of dynamic content processes within the enterprise. We’ll discuss strategy, business case and value proposition, definitions, infrastructure requirements for programs, organizational maturity and governance, quality and compliance with content policies.
Session 1: Developing a Dynamic Content Management Strategy
September 15, 2011 - 1:00 - 2:30 EDT
What is Dynamic Content Management and why should organizations consider it to address their information management needs? Many high functionality web sites, mobile applications, e commerce systems, self service systems and support applications use dynamic content management to one degree or the other. These well curated and carefully designed systems set the bar for usability. What is the next stage for these applications and can lessons learned and refined techniques of these web tools be applied to the day to day needs of an organization? Or is that too expensive and time consuming?
There are many applications for dynamic content. These include single sourcing and component authoring of content where information is maintained in one place and used in many locations. Other examples include linked data (applications that mash up content from various web sites), personalization based on topics of interest and user profiles, structured data combined with unstructured information (financial information from a transaction system with content from a knowledgebase to support interpretation of the data) and others.
Keynote Speaker is Bob Boiko, author of The Content Management Bible.
Session 2: Content Choreography, IA & Search
September 22, 2011 - 1:00 - 2:30 EDT
The concept of content choreography has recently gotten attention as a mechanism to describe and manage relationships of content, format, page layouts and supporting metadata in order to weave together a user experience tailored to tasks and objectives.
Content choreography is a way of dealing with information overload and culling through large amounts of data presenting only what is relevant to the user at the time they are engaged in a task. This requires a content and information architecture that assembles content for a particular profile of user or a particular set of tasks. It requires consideration of use cases, user scenarios linked to roles and personas combined with content analysis. The objective of content choreography is to allow rules combined with metadata to anticipate what else a user might want to see or do. It requires extensive use of taxonomies and metadata along with search enhancement so that related information is surfaced in the user interface at the appropriate time. In this session we’ll discuss the analysis required for content choreogrphay and walk through the use of metadata in various scenarios related to it.
Session 3: Dynamic Content Processes and Information Management Governance
September 29, 2011 - 1:00 - 2:30 EDT
What are the prerequisites to making content more findable through dynamic content management? Organizations attempting to deploy dynamic content systems need to have some core capabilities in place and need to continue to develop competencies in a number of areas. These include content curation, content lifecycles, metadata, taxonomies, user experience and ongoing review processes with related metrics. Governance is required to maintain systems and improve the value of content over time, rather than allowing information to become messy and cluttered.
Seth Earley will open with an overview of how organizational maturity levels in terms of metadata, search, content processes and taxonomies need to be considered.
David Lipsey will add his perspectives on the topic of Dynamic Media Management.
Session 4: Getting More Value from SharePoint Content – The Role of Taxonomy and Information Architecture
October 13, 2011 - 1:00 - 2:30 EDT
One of the most common content management tools available today is SharePoint. SharePoint 2010 has extended the capability of organizations to leverage taxonomy and metadata for findability. Nevertheless, many organizations struggle with making SharePoint search effective.
This session addresses the impact of taxonomy and information architecture on enabling effective search. Speakers will address best practice approaches and methodologies. We also look at third party tools that enable more effective search and contextualization of SharePoint content.
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