Knowledge engineering is powering the future.
Those that can leverage corporate knowledge to deliver superior digital experiences will have the upper hand.
Knowledge about your customers and how to solve their problems has always driven competitive advantage. Sales and customer service teams interacted with customers, conferring with databases and each other to deliver excellence. What is different today is customers have increasing expectations around what they can do through digital channels. It is now necessary to bring that organizational knowledge directly to the customer through their digital interactions. IT executives must lead the way in this new paradigm by building the information structures that power digital business.
You have no shortage of knowledge. The challenge is assembling it and making it seamlessly accessible. In fact, your internal teams have been clamoring for easy access to this same information for some time now. In the past, you may have struggled to show sufficient ROI on traditional “knowledge management” projects. That’s changed. Now that your organization’s future is depending on it, it is time to architect your organizational knowledge to serve as a foundation for next generation tools and technologies such as semantic search, chatbots, and conversational commerce.
It is exciting stuff – and we’re here to help.