Ideas & Insights

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July 20, 2016

How to Train Your Robot

Author(s): 
What do curated content, personalization and machine learning have in common?  This week Earley Information Science (EIS) is hosting two excellent executive roundtables – the first is with Anjali Yakundi, an analyst from Forrester Research and the topic is personalization.  Our second... Read more
July 15, 2016

EIS Podcast Episode 4 - Making Sense of Website Metrics

In this episode of “Earley On…”, Seth Earley, CEO of Earley Information Science, discusses the topic of how to make sense of metrics. Topics explored include how to deal with the tools, technologies and data with which we are collecting and receiving information about our custome... Read more
July 5, 2016

B2B: To Compete in Digital, You Need to Own Your Product Information

Author(s): 
If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experience in your digital channel. Because we all shop and buy on-line as consumers, we expect the same capabilities from the B2B sites we frequent. Many indus... Read more
June 21, 2016

Cognitive Search – The Next Generation of Information Access

Author(s): 
Overpromised now, but the potential is real You no doubt have heard about cognitive computing and see the inroads that AI is making in daily life as one technology company after another introduces their version of a virtual assistant.[1]  If you are a long-time professional working in the in... Read more
June 20, 2016

EIS Podcast Episode 3 - Enterprise Search

Author(s): 
In this episode of “Earley On…”, Seth Earley, CEO of Earley Information Science discusses the hard problem of Enterprise Search and its various intricacies. Seth addresses the issues of content, metadata, governance, and the use of manual and automated methods & processes to guara... Read more
June 7, 2016

9 Signs of a Great Display Taxonomy

Author(s): 
Companies make use of many taxonomies to organize information about their product line. One of the most important of these is the display taxonomy.  The display taxonomy is used to guide the customer to the desired product. The better the taxonomy, the better the customer’s buying experience,... Read more
May 17, 2016

Semantic Tagging and Data Mining to Improve SEO

Author(s): 
Topics: 
What is Semantic Tagging? What do we mean by “semantic tagging”?  Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning.  Tagging is conducted in order to inform a user (or another computer) about the meaning and nature of a piece of content o... Read more
May 13, 2016

You have chosen a BI tool—what’s next?

Author(s): 
Congratulations!  You just selected a business intelligence tool. This product or platform will be either a new undertaking in your company or will replace existing tools. As a next step, you are probably thinking about your first implementation. It is very exciting time; business users are ... Read more
April 21, 2016

Smart Merchandising – Inspired by Artificial Intelligence

Author(s): 
A recent article on The Business of Fashion[1] web site stated that “If artificial intelligence has its way, discounting could disappear, thanks to software that tells retailers exactly what and how many products to buy, and when to put them on sale to sell them at full price. Online shopping coul... Read more
April 21, 2016

Top 5 Reasons Your DAM Workflow Has to Grow Up (and Out)

Author(s): 
[This is the second in a series of blogs focused on how Digital Asset Management (DAM) can be a strategic advantage for B2B and B2C.  Read the first installment: Differentiating with digital assets: which stage are you in?] If you’re in the business of making, marketing or selling products... Read more