While most organizations engaging in B2B or B2C commerce understand the intuitive value of product data, sometimes justifying a significant investment can be challenging.  How do you know that the ROI is there? What about ongoing changes and course corrections? Can hard data replace opinion when it comes to determining product hierarchies?  In many organizations, he or she who yells the loudest ge...

Any organization that sells a solution with many options, components, or parts has a significant challenge when it comes to providing documentation for their customers.  When a new product is launched, someone has to produce a document.  That document might be the long, carefully folded insert in an unreadably small font that warns customers about important things like not using toasters in the ba...

A Product Information Management (PIM) system provides a central location for product data that is used in downstream systems. It is where you can collect and manage product data such as technical specifications and descriptions. Companies that do not yet have PIMs use various methods of data management. Some use spreadsheets managed by the product manager; others use homegrown databases, or perha...

This article was originally published on January 5, 2021 on CustomerThink.
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Organizations are investing in product data to support eCommerce and a more personalized experience.  But what about the need to manage unstructured knowledge related to product information? Such as for technical documentation or support knowledge bases.  When configuration choices and options allow for hundreds or thousands of variations, the information needed to support those configurations bec...

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Governance is a program used to ensure data is being managed efficiently. There are many aspects of governance that should be considered when designing your program. Some of these steps will be baked into the product information management (PIM) system, like user roles and assignments, and some won’t be, like a list of necessary processes.  The level of governance in a PIM varies from system to sy...

B2B Online Connect is a virtual, invite-only event customized for senior-level eCommerce and digital marketers from manufacturers and distributors. During crisis comes opportunity. The mission of B2B Online Connect is to provide an interactive, high-level platform for the exchange of ideas, best practices and timely perspectives on moving beyond these turbulent times.
B2B Online Connect prov...

CMSWire published "Why Some Marketers Are Leery of Analytics" on December 2, 2020 quoting Seth Earley: 
“Lack of the digital machinery that enables feedback between the customer’s digital body language and the user experience means that insights are acted upon through ‘acts of heroics,’ which do not scale,” Earley said. “Feedback loops need to leverage information from a customer data platfo...

Customer Data Platforms, software that creates a persistent, unified customer database that is accessible to other systems, have had some time to emerge as an important component of the ecommerce and customer experience stack. The technology has begun to mature and organizations are gradually putting them to work.
In this webinar, our panel of experts will discuss:

types of CDP’...