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152 posts showing
Why Technology Alone Won't Keep You Competitive
Why Technology Alone Won't Keep You Competitive Every enterprise is adopting the same tools. Cloud platforms, analytics engines, content man...
Information Architecture: The Engine that Drives Retail
This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...
Beyond the Transaction: Rethinking What Mobile Commerce Is For
The conventional framing of mobile commerce centers on the purchase event—the moment a customer taps "buy" on a smartphone. That framing mis...
Predictive Analytics: Separating Durable Value from the Hype
The term "predictive analytics" arrived with considerable fanfare, packaged alongside "big data" as though both represented something fundam...
From Documents to Answers: Building Intelligent Assistants That Deliver Real Business Value
From Documents to Answers: Building Intelligent Assistants That Deliver Real Business Value The failure mode is familiar. An employee needs ...
Predictive Analytics and Insurance: What Has Actually Changed?
Insurance has never been a stranger to prediction. Actuarial tables, loss history modeling, risk-adjusted pricing, underwriting classificati...