How Does Visual Search Work?

Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...

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How Does Visual Search Work?

May 10, 2021

Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...

PIM Project Best Practices - Communicating With Stakeholders

May 5, 2021

Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...

Grow Revenue and Improve Operations with Visual Search

April 21, 2021

Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...

Up Your Customer Experience Game By Leveraging Your Product Data

March 22, 2021

This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...

Test Your Product Taxonomy - When, Why, and How to Do It

October 12, 2020

Recorded - available as on demand webcast For many companies digital sales are outpacing sales from other channels as customers do more and ...

Global Attributes for Ecommerce – When and When Not to Use Them

January 6, 2020

In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites.  In this blog we will shift gears a b...

Power of Product Data Series: Taxonomy Design Can Make or Break the Browse Experience

December 5, 2019

Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...

Power of Product Data Series: The Power and Peril of Global Attributes

November 14, 2019

Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...

Product Data - the Great Enabler for IoT, Marketplaces, and more

November 6, 2019

Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They ...

Power of Product Data Mini Series

November 1, 2019

Recorded - available as on demand webcast Digital commerce experts, Jason Hein and Chantal Schweizer, share insider best practices for maxim...

How Product Attribute Schema Design Works As A Competitive Advantage

November 1, 2019

Organizations compete on their data.  Every interaction with your organization is facilitated by data and content. Being able to present the...

Power of Product Data Series: Stop Hiding Product in Your Taxonomies

October 24, 2019

Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...

Power of Product Data Series: The Real-World Impact of Product Data on User Experience

August 21, 2019

Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...

Winning in the Digital Divide by Harnessing the Power of High-Quality Product Data

August 19, 2019

The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...

The Secret to Successful Marketing to the Technical B2B Buyer

August 7, 2019

Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...

To Differentiate Your Customers’ Online Experience, Change Your Product Descriptors

May 22, 2019

This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...

4 Digital Experience Tools That Drive Real Results

May 1, 2019

Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...

Omnichannel Taxonomy & Attribute Design

March 15, 2019

Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...

Product Information Management: 4 Key Principles of Good Product Data

September 11, 2018

In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...

Winning the Digital Grocery Smackdown

June 14, 2018

(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...

Building Personalized Experiences

May 28, 2018

Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...

Product Information Management for Conglomerates: The Best Approach for Complex Decentralized Enterprises

August 31, 2017

Recorded - available as on demand webcast Implementing Product Information Management (PIM) in any organization is complex. Getting consensu...

Shiny Things and Bad Data: The Two Biggest Challenges Facing CIO’s and CTO’s

May 19, 2017

When I speak to CIO’s and CTO’s, they are grappling with two things:  Staying up to date with new capabilities that the business either want...

Brand Choreography - How Product Information Supports Your Brand Promise

March 15, 2017

Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...

3 Ways Product Data Can Help Fulfill Your Brand Promise

March 13, 2017

Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives.  Wha...

Introduction to Planning a Winning B2B Website - Mapping the Secret Life of Product Data

September 27, 2016

There may have been a day when a B2B sales organization could get away with ignoring their website.  But, in an age when everyone judges the...

5 Steps to Turn a B2B Legacy Company Into a Revenue-Driving Digital Star

September 2, 2016

This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...

The Product Data Black Hole: How to Avoid the Taxonomy Junk Drawer

August 26, 2016

Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...

The Paradox of Product Standards & Brand Differentiation: Can You Have Both?

August 24, 2016

Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...

How Metadata Runs The World

August 15, 2016

Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world.  A friend sent me ...

B2B: To Compete in Digital, You Need to Own Your Product Information

July 5, 2016

If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...

Semantic Tagging and Data Mining to Improve SEO

May 17, 2016

What do we mean by “semantic tagging”?  Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning.  Taggin...

B2B: World-Class Customer Experience Requires World-class Product Data

January 11, 2016

The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...

Product Information is the Key to Winning the Customer Experience Race

August 26, 2015

Recorded - available as on demand webcast In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to di...

Does your site present search results effectively, or make visitors flee?

August 19, 2015

After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...

Putting the Context in Mobile Content and E-Commerce

May 1, 2015

This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...

Information Architecture: The Engine that Drives Retail

August 11, 2014

This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...

Monetization - Adding Value To Data With Metadata

April 23, 2014

Metadata gives information meaning. Metadata is therefore the basis for monetizing information, because the ability to monetize depends on a...

Leveraging Industry Standards to Create a Compelling Web Presence

April 23, 2012

The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...

How We Help You Make Your Data Work Harder

At Earley Information Science, we know that data drives digital. Using our field-proven methods, we'll make your data work harder. We want you to be successful and we're ready help wherever you are in your transformation journey—from strategy and design to implementation and optimization.

 
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