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Visual search has been gaining a lot of momentum. Product images are of course provided on websites to assure purchasers that they have sele...
Why is stakeholder communication important? Once you have initial buy-in for a PIM project, how do you encourage the people who have an inte...
Recorded - available as on demand webcast Visual search – the ability to search your product catalog and supply chain based on a photo taken...
This Article originally appeared on Modern Distribution Management on March 22, 2021. You all know what they say, “Data is king.” But how do...
Recorded - available as on demand webcast For many companies digital sales are outpacing sales from other channels as customers do more and ...
In our last few blogs we’ve been focusing a lot on taxonomies and taxonomy design for ecommerce sites. In this blog we will shift gears a bi...
Recorded - available as on demand webcast When designing a display taxonomy, many sites lose track of the customer journey at *each step* in...
Recorded - available as on demand webcast Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and mainta...
Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They a...
Recorded - available as on demand webcast Digital commerce experts, Jason Hein and Chantal Schweizer, share insider best practices for maxim...
In this age of digital transformation, organizations compete on their data. Every interaction, whether internal to the company or external, ...
Recorded - available as on demand webcast Many product taxonomies start with good intentions but are corrupted over time by a proliferation ...
Recorded - available as on demand webcast Product content will make or break your digital commerce user experience. But what does that reall...
The pressure is on for B2B distributors to up their online game as millennials, who are digital natives, are increasingly becoming their buy...
Recorded session -- view the webcast. The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valu...
This blog originally appeared on the MDM.com. When was the last time you went shopping for something intangible? Where instead of being able...
Recorded - available as on demand webcast What does it take to successfully deliver a digital experience for the B2B market? While the whole...
Digital commerce leaders have made the mental shift from “what products do I sell?” to “how do my customers want to buy from me?” – savvy si...
In a slight departure from our previous article on proactively (and tactically) preparing for a product data transformation, let’s explore s...
(or, how to keep Amazon and Walmart from eating your lunch – and dinner) With Amazon’s acquisition of Whole Foods Market just a few short mo...
Through the power of attributes across product, customer, content, and asset domains. Applying customer and journey context means serving up...
Recorded - available as on demand webcast Implementing Product Information Management (PIM) in any organization is complex. Getting consensu...
When I speak to CIO’s and CTO’s, they are grappling with two things: Staying up to date with new capabilities that the business either wants...
Recorded - available as on demand webcast Your customers have rising expectations about their digital experience across every channel and to...
Digital transformation as a concept has lost a lot of its meaning and has become a catch-all for many types of information initiatives. What...
There may have been a day when a B2B sales organization could get away with ignoring their website. But, in an age when everyone judges thei...
This Article first appeared on ChiefExecutive.net. Because all consumers shop and buy online, B2B sites are expected to have the same capabi...
Every house has one: The junk drawer. The place you shove things when you are not quite sure where to put them or whether to keep them. Most...
Recorded - available as on demand webcast Brands and retailers are faced with a dilemma: how can I comply with product attribute standards a...
Ask Google, Facebook, Uber or any of the $billion startups (the so called unicorns) out there if metadata runs the world. A friend sent me a...
If you’re like most B2B manufacturers or distributors, you’re taking a page from the B2C playbook and you’re building out the product experi...
What do we mean by “semantic tagging”? Isn’t that just tagging? The answer is yes and no. Semantics refers to the study of meaning. Tagging ...
The complexity of the B2B sales process has been a barrier to the adoption of digital commerce. However, B2B firms are now joining the race ...
Recorded - available as on demand webcast In today’s competitive online retail marketplace, winning is defined by a retailer’s ability to di...
After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...
This article was originally published on CMSWire. Mobile is a lifestyle, not a channel. So the value of mobile devices will emerge most stro...
This Article originally appeared in CMSWire. Under pressure from pure play e-Tailers such as Amazon and eBay, brick and mortar retailers are...
Metadata gives information meaning. Metadata is therefore the basis for monetizing information, because the ability to monetize depends on a...
The nice thing about standards is that there are so many to choose from. They're valuable and are used throughout the web development proces...
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