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72 posts showing
Digital Marketing in the Age of Big Data
Digital Marketing is the subject and focus of so many things nowadays that many have come to accept the axiom that “all marketing is digital...
Does your site present search results effectively, or make visitors flee?
After a prospective customer has gone through an Internet search, successfully arrived at your company’s website, and searched for the speci...
Boosting your search results: White Hat or Black Hat?
Given that few people go beyond the first page or two of search results, most organizations find that the incentive is high for using every ...
Optimize Search to Enhance the Digital Customer Experience
From an ecommerce perspective, search is an essential ingredient in the digital marketing formula for attracting visitors and converting the...
Site Search - A Digital Commerce Secret Weapon
Site search is an often-overlooked weapon in the digital arsenal available to Internet retailers. However, site search is becoming a much hi...
Making Sense of Marketing Technology – A World of Confusion and Complexity
Most marketing people involved in marketing technology (also referred to as “martech”) are by now familiar with the Lumascape technology lan...