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138 posts showing
Beyond the Transaction: Rethinking What Mobile Commerce Is For
The conventional framing of mobile commerce centers on the purchase event—the moment a customer taps "buy" on a smartphone. That framing mis...
Predictive Analytics: Separating Durable Value from the Hype
The term "predictive analytics" arrived with considerable fanfare, packaged alongside "big data" as though both represented something fundam...
From Documents to Answers: Building Intelligent Assistants That Deliver Real Business Value
From Documents to Answers: Building Intelligent Assistants That Deliver Real Business Value The failure mode is familiar. An employee needs ...
Predictive Analytics and Insurance: What Has Actually Changed?
Insurance has never been a stranger to prediction. Actuarial tables, loss history modeling, risk-adjusted pricing, underwriting classificati...
Predictive Analytics for Insurance Part 2: Classes of Application and Tools for Competitive Advantage
In part one of this two-part series, we discussed what was new about analytics. The insurance industry has been using analytics in various p...
Customer Analytics – Measuring and Evolving the Customer Experience - Part 2
In part one of this series, we discussed the complexity of customer processes and interactions that result from the complexities of internal...